Salesforce Marketing Cloud

NOVEMBER 2, 2023

Often made available through a web portal or internal portal, ESS usually facilitates common tasks, including updating personal information, accessing employee handbooks, and logging vacation and personal days. Let’s take a closer look at how self-service portals work for employees.

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Zoominfo

NOVEMBER 17, 2020

After hours of training, product reviews, company culture rah rahs, and riffling through bags of swag, many employees feel they have officially started their jobs. Most employees get accounts for email, calendar, messaging app, video app, and HR portals. New employee onboarding…what joy.

Enterprise Management 246

Enterprise Management Work Management CMS Development Zoominfo 246

Martech

AUGUST 3, 2022

Part educational tool and part VR game, Gatorade has done an outstanding job of building an experience not about the product but about their grand gift – hydration. 2022 Oscars 5G portal. Pepsi partnered with The Weeknd to create an easy-to-use, AR portal that could be accessed using a simple QR code — no download required.

Campaigns 106

Campaigns Advertising Agencies Opt-out Terms and Conditions 106

Salesforce Marketing Cloud

JANUARY 3, 2024

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. These are legitimate concerns that happen across enterprises everywhere,” said Chris Mattison , Salesforce Technical Architect and certified Platform Developer. You never get too far.”

Design 105

Design Validation Lock-In Class 105

SmarkLabs

JUNE 16, 2022

A new web portal would provide a unique opportunity in their market for partners to capitalize on the success of Legend’s technology solutions. The portal they envisioned would provide new and existing partners access to the latest training, marketing, and product resources. Challenges.

Advertising Agencies 52

Advertising Agencies Advertising Channels Work Management Marketing Management 52

ClearVoice

JUNE 15, 2020

As a result, businesses, organizations, and communities must now figure out how to function and work together differently yet still continue to be productive. For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed. Click To Tweet.

Focus Group 59

Focus Group Product Conference Customer Surveys 59

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Selling out products in a matter of minutes was once very, very far from the norm. Don’t develop your timeline in a vacuum.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Salesforce Marketing Cloud

JUNE 28, 2023

So, when a security tech company had an issue with its member portal being difficult to navigate, it was an opportunity to rethink the design. Working with Kander Consult , the company recreated its portal to have a modular design. ” “Design and development worked hand-in-hand to build as efficiently as possible.

Work Management 52

Work Management Marketing Management Design Service 52

Salesforce Marketing Cloud

FEBRUARY 22, 2022

But without professional developers, pivoting to an omni-channel digital business model can be a challenge. It often requires more specialized skills than building a digital portal or site. Stakeholders approve the mobile app, and your admin submits the finished product. Native mobile capabilities capture customer engagement.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Sana Commerce

JANUARY 9, 2024

Navigating Complexity With a product line of around 30 items, Regout Balance systems faced the challenge of intricate customer-specific needs requiring them to enhance operational efficiency. The challenge was to ensure customers had a crystal-clear understanding of each product to avoid errors in orders.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Each has its own target audience expertise and product preferences.

Work Management 108

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 108

Martech

MAY 4, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Metric Insights’ BI Concierge is part of the company’s Enterprise BI Portal.

Marketing AI 104

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 104

Salesforce Marketing Cloud

JUNE 10, 2022

Before patients purchase from your storefront, log into a portal to view test results, or use your app to book an appointment, they want assurance that their sensitive health information is safe. Dedicate time to developing a detailed, thorough Business Associate Agreement with each partner or vendor. Get the guide.

eCommerce 96

eCommerce Work Management Allocation Paid Search Agency 96

Martech

JUNE 23, 2022

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game In-game advertising is a highly-engaged instance,” said Mascali.

Advertising Agencies 101

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 101

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. Resources you create can also be shared in your self-service portal, allowing customers to help themselves and further save on costs. So where do you start? This is Einstein Search Answers in action.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Sana Commerce

FEBRUARY 19, 2023

A second consideration is that an EDI system is not a tool used to promote new product information or offer a full catalog of items for sale to your clients. Nor does it provide supporting product information or any type of online user experience. Imagine looking for a very specific product. For this, EDI is often used.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Join the waitlist for both products here.

Knowledge Base 85

Knowledge Base Hubspot Validation Landing Pages 85

Martech

JULY 27, 2023

Dig deeper: The pitfalls and practical realities of using generative AI in your analytics workflow And here’s this week’s round-up: Constructor’s Attribute Enrichment improves online product catalog quality using deep learning and machine vision. The tool then uses the brand voice in the copy.

Marketing AI 87

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 87

Webbiquity

SEPTEMBER 30, 2020

Here are several ways to use the emotional effects of color to develop more effective landing pages. Sometimes, the white can be too bright and too harsh, especially if you are promoting a more subtle product. For example, In Flow uses muted shades incredibly well on their B2B portal software page. How to Choose Your Colors.

Landing Pages 299

Landing Pages Effectiveness Digital Asset Management Work Management 299

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g.,

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Sprout Social

FEBRUARY 28, 2024

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. But social media technology ensures your brand is maximizing—not just managing—social, and developing at the lightning speed pace of the industry.

Social Media 100

Social Media Work Management Marketing Management Media 100

SmartBug Media

JUNE 7, 2019

Managing a data structure like a product catalog can be frustrating—oftentimes, you’re expected to add, remove, or update your inventory while multiple people make edits in multiple places. In this article, we teach you how to set up and structure your HubDB product catalog, and then build a simple page using the data you’ve input!

Product 49

Product Ad Building Hubspot API 49

ANNUITAS

OCTOBER 7, 2020

In what could be called in classic early 2000’s style, ‘Customization Gone Wild,’ portals burst onto the scene with options for marketers to create a custom experience for customers or high value prospects. This balance between the account and the individual is critical because people are still buying our products.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

ClearVoice

SEPTEMBER 22, 2023

For instance, you can provide AI-guided self-assessment portals or apps on your website to give customers personalized healthcare recommendations or next steps to help resolve their problems. Consider crucial events in the healthcare industry and your business, including seasonal trends and your product launching or re-launching.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

SmartBug Media

MARCH 27, 2024

The Importance of Customer Satisfaction Metrics In an era in which consumer choices abound, simply delivering a product or service isn’t enough. When evaluating your products or services, consider customers’ satisfaction levels, experiences, and perceptions. Track reasons for churn to identify potential areas for improvement.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

BOP Design

OCTOBER 18, 2022

At Bop Design, our team lives and breathes B2B website design and development on a daily basis. Your website is the digital portal for your prospects and potential partners to learn more about what types of services or products your company sells. Well, not literally, but definitely figuratively. Here’s how to tell.

Design 107

Design Marketing Websites B2B Advertising Agencies 107

Salesforce Marketing Cloud

FEBRUARY 9, 2023

Recently, there has been a lot of buzz around ChatGPT, a generative artificial intelligence (AI) model developed by OpenAI. How you can develop generative AI responsibly Generative AI has the power to transform the way we live and work, but it’s not without risks.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

Martech

FEBRUARY 18, 2022

At least in part, this aversion to working with salespeople seems to be driven by a perception that sellers are more product-oriented than solution-oriented, and don’t really know how to add value. However, vendors differ in terms of the types of integrations that are included out-of-the-box and which must be developed using APIs.

Digital Asset Management 92

Digital Asset Management Enterprise Management Work Management Marketing AI 92

TrustRadius Marketing

OCTOBER 27, 2022

If you have many product lines or offer software with diverse capabilities, you need to be very clear about the solutions you can provide. A knowledge base is a collection of articles, guides, FAQs, and discussion boards where users can find answers about your products and the pain points you can resolve. Enterprise Knowledge Bases.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

EveryoneSocial

SEPTEMBER 2, 2021

And, perhaps most importantly: Is the platform whose app you’re considering dedicated to both continually improving their product AND helping your organization succeed? Employee Development Apps. Professional development should be an ongoing process at your organization, and there are lots of apps you can use to facilitate that!

Work Management 98

Work Management Mobile Marketing Budget Programs Marketing Management 98

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The digital era has led to changes in the way brands market their products and services. Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Hubspot

MAY 28, 2019

Product management, by comparison, is more standardized. It relies on a range of frameworks and models that help product managers: Understand their users. Steve Messer is a product manager on GOV.UK , the United Kingdom’s online portal. Steve Messer is a product manager on GOV.UK , the United Kingdom’s online portal.

Work Management 77

Work Management Marketing Management Practices Product 77

TrustRadius Marketing

JULY 27, 2022

You don’t need to be the genius developer from the MIT stereotype from every 90s movie. Low-code development platforms (LCDP), also known as low-code application platforms (LCAP), offer frameworks with a graphical user interface (UI). Click here to read “What is low-code development?” What Is Low Code?

Small Business Marketing 98

Small Business Marketing Pricing Price Enterprise Management 98

Marketing Insider Group

MARCH 2, 2023

Image Source: WayFair If you’re a B2B or SaaS company, consider giving a sneak peek of what services you offer tailored to your web visitors needs, or include videos demonstrating your products use in different settings. is spreading fast, and website developers are preparing for a potentially new way to browse. The idea of Web3.0

Design 231

Design Trends Paid Search Agency Lead Scoring 231

Martech

MAY 2, 2022

On March 15, HubSpot relaunched its Service Hub tools with new features, including service level agreements (SLAs), Customer Portal and inbound calling. Customer Portal improvements. Under the Service menu, Customer Portal. Developers will need CMS starter or above, or Marketing Hub Pro or Enterprise. Where to find it.

CMS Development 52

CMS Development Enterprise Management Multi-Touch Attribution Work Management 52

Navigate the Channel

JANUARY 29, 2024

They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics. Develop high-quality, engaging content that resonates with your target audience. This offers immense potential for businesses, but success depends on whether you are reaching the right audience.

Social Media 65

Social Media Media Demographics FAQ 65