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Are You Targeting The Right People on Your Social Media?

Navigate the Channel

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

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Interview with Tony Baer

Onalytica B2B

Baer brings a holistic view to data management and Big Data issues, thanks to a multi-disciplinary background in areas ranging from data integration, application development, and middleware. Baer advises Ovum vendor clients regarding product development, positioning, and messaging.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. If you have many product lines or offer software with diverse capabilities, you need to be very clear about the solutions you can provide. Don’t be afraid to use social channels like Reddit and Twitter.

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10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs

Thinkers360

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value.

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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Atlassian started using Sprout Listening in 2019.

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The Entrepreneur Interview Series #5: Josh Fedie, SalesReach

Webbiquity

The Product. SalesReach is a process based sales acceleration and “Smarketing” sales enablement tool for business development teams. We have effectively created a visual CRM, more commonly referred to as a “Buyer Portal,” which is a growing segment of the sales enablement landscape. Josh shares his insights here.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

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