Remove develop persona
article thumbnail

An Extreme Guide to SaaS Sales: Process, Metrics +More!

accelerate agency

What Is the SaaS Sales Process? SaaS sales is the process of selling web-based software to clients by acquiring new customers or upselling current customers. What Is the SaaS Sales Process? Step one in any sales process is to generate leads. YouTube videos. Here’s what we’re going to cover: What Is SaaS Sales?

article thumbnail

Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. What is a buyer persona?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Here’s an overview of developing a video marketing strategy that will help you effectively grow your audience on your chosen social media channels. If you don’t have an in-house videographer, consider outsourcing to a freelancer or content marketing agency like ours to handle the production and post-production process for you.

article thumbnail

Content Marketing Tactics to Overcome ABM Hurdles

ClearVoice

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Things are more complicated when targeting high-value accounts with multiple decision-makers in the buying process.

article thumbnail

The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. Those ideas can really move the needle. What is thought leadership?

article thumbnail

An Extreme Guide to SaaS Sales: Process, Metrics +More!

accelerate agency

What Is the SaaS Sales Process? SaaS sales is the process of selling web-based software to clients by acquiring new customers or upselling current customers. What Is the SaaS Sales Process? Step one in any sales process is to generate leads. YouTube videos. Here’s what we’re going to cover: What Is SaaS Sales?

article thumbnail

8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. And the only way to ensure this relevance is to have a strong understanding of your buyer personas. Let’s dive in.