Webbiquity

JUNE 22, 2021

There are lots of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. The key is to create a persona that is actionable. The Six Dimensions of a B2B Buyer Persona. This is arguably the single most important dimension in your buyer persona. Geographics.

Buyer Personas 318

Buyer Personas Enterprise Management Marketing Automation Services Work Management 318

Webbiquity

NOVEMBER 5, 2019

These details help build a buyer persona, allowing marketers to fine-tune the delivery of content. A B2B buyer persona should include at a minimum: Job title or role. This will guide your marketing efforts, starting with developing new content for and possibly even redesigning your B2B website. Typical company size and industry.

Paid Content 238

Paid Content Sales Management Work Management Marketing Automation Services 238

Webbiquity

AUGUST 19, 2021

Here’s an actionable eight-step process that can help you achieve a successful new B2B product launch. As early in the new product development process as possible, you’ll need to define who the product is for. Will only registered users and businesses be allowed to purchase your first offerings? Market the Release.

Product 270

Product Paid Search Agency B2B Advertising Agencies 270

Webbiquity

OCTOBER 12, 2021

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Note that a sales plan is only a part of a bigger sales planning process that doesn’t end with writing a document, but may stretch for years and even decades for large companies and projects. Image credit: Unsplash.

Sales Management 258

Sales Management Planning Top of Funnel SWOT 258

Webbiquity

OCTOBER 11, 2018

An overwhelming majority of buyers say they use the Internet and search engines to perform research before making a purchase (89% of B2B buyers). Plus, with inbound marketing, you’re only creating content that appeals to your buyer personas. Step 2: Create Buyer Personas. How Can Inbound Marketing Help Grow my Business?

Inbound Marketing 219

Inbound Marketing Marketing Management Buyer Personas Planning 219

Webbiquity

MAY 13, 2014

Upon closer examination, the move toward consumerization seems to come down to embracing one key concept long pursued by b2c brands: minimizing friction across the promotion and buying process. Compared to the typical b2b purchase—there is no comparison. The Amazon experience is clearly starting to impact the world of b2b purchasing.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Webbiquity

DECEMBER 30, 2014

Randy Bowden outlines a four-step process for creating awesome client, from identifying and getting to know your audience (“In order to capture the attention of your readers, you need to know how to capture their attention. How to measure content marketing success by iMedia Connection. what is awesome content and why do you need it?

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Webbiquity

JANUARY 5, 2016

So what are the secrets to developing content that gets read, shared, and compels action? The same can be said for the content that you create for your website, guest posts, and social media channels, provided that it’s developed with selling in mind. Marketing Personas: The Complete Beginner’s Guide by Buffer Social.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

MARCH 6, 2018

Developing and executing a documented content marketing strategy is one critical success factor, as noted below. Whatever approach or model you use, here are five essential elements to consider in developing your content marketing strategy based on two dozen findings from recent research. Communicate the Value of Content Marketing.

Stats 257

Stats Marketing Budget Marketing Strategy Marketing & Strategy 257

Webbiquity

OCTOBER 4, 2016

Upon closer examination, the move toward consumerization seems to boil down to embracing one key concept long pursued by B2C brands: minimizing friction across the promotion and buying process. Compared to the typical B2B purchase—there is no comparison. The Amazon experience is clearly beginning to impact the world of B2B purchasing.

Marketing Automation Services 229

Marketing Automation Services B2B Sales Lead Gen Lead Ranking 229

Webbiquity

FEBRUARY 14, 2011

Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. Mike Frichol notes the disconnect between b2b technology vendor messages focused on features, innovation, technology leadership or competitive advantages and the three factors that actually motivate b2b buyers to make a purchase. You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

JANUARY 24, 2012

Noting that the “trend in digital information sharing (on social networks) is still a huge challenge for many companies,” Rick van Boekel advises marketers to develop a strategy, stay involved (or stay away), and integrate efforts among other guidance for marketing success in social media.

Social Media 100

Social Media Tips Media Best Practices 100