develop persona 
Vidyard
MAY 21, 2021
Consider the stage of your videos and how you can nudge your viewers closer to the next stage—or closer to a purchasing decision. #2: Here you can also use multiple links on a “choose-your-own-adventure” CTA to allow buyers to identify their intention or persona. Identify themselves to you through a form? Initiate an opportunity?
Vidyard
MARCH 23, 2021
Watch and Learn In this Chalk Talk video , Vidyard VP of Marketing Tyler Lessard explains why you should develop a video strategy and how to do it in a way that aligns with your business goals. Developing a video marketing strategy should begin with eight steps. If you don’t already have personas, now’s the time to create some.
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Vidyard
OCTOBER 27, 2019
In this Chalk Talk video , Vidyard VP of Marketing Tyler Lessard explains why you should develop a video strategy and how to do it in a way that aligns with your business goals. Developing a video marketing strategy should begin with eight steps. Start by looking at the buyer, customer, and/or user personas your company already has.
Vidyard
NOVEMBER 11, 2020
82% of Americans say they seek recommendations from friends and family before making a purchase. Bringing your unique personality into this process is not only a lot of fun, but it’s a surefire way to make sure your email sales letter gets you noticed. As a rule of thumb, keep prospecting videos under two minutes.
Vidyard
AUGUST 19, 2015
A certain level of planning, order, and discipline is required to develop strategies before data can help marketers supercharge their campaigns. While these are all vital steps in the sales process, it is equally if not more important to consider the quality and quantity of the prospects that first enter the sales funnel.
Vidyard
FEBRUARY 2, 2021
Build Credibility with Social Proof 82% of Americans say they seek recommendations from friends and family before making a purchase. Or, you may find your developer persona segment always responds well to meme references. As a rule of thumb, keep prospecting videos under two minutes.
Vidyard
SEPTEMBER 15, 2015
Video allows reps to focus on the higher propensity opportunities by measuring indicators of purchase interest and intent like time spent watching, number of views, and more. Achieving quota month after month means continually building pipeline while at the same time developing current deals.
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