Remove develop persona

Tony Zambito

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Buyer Aligned Sales Processes Are In Need Of A Redesign To Succeed In A New Era For B2B

Tony Zambito

For instance, you most likely have heard or read something about the buyer-aligned sales process within the past few years. And let us not forget – new processes. But if you and I are being honest, the most significant development is the funnel was flipped from its vertical view to a horizontal view.

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5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

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Informing Content Strategy with Buyer Persona Development

Tony Zambito

  Buyer persona development is a methodology for informing strategy.    CMO’s today should have on the table a robust understanding of their buyer personas and relevant segments before committing what are not so cheap dollars to content marketing tactics.      Related articles. . 

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Buyers Are Facing New Endemic Realities

Tony Zambito

Businesses and buyers will face disruptions in operations, talent development, and their abilities to retain customers. A good portion of accelerated change in how work and purchasing get done will become permanent. . Especially in businesses that converted over the last few decades to just-in-time processes.

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Are Your Buyer Personas Data Overkill?

Tony Zambito

As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. Information Overload by Jenny Chisnell. Data Overload.

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Reset Your Buyer Strategy In COVID-19 Revival

Tony Zambito

Goals related to areas such as new product development, new market entries, growth strategies, and etc. Buying a new car was considered one of the most complex purchases for consumers. In complex B2B sales and purchasing, this is the new frontier in many ways. Refresh buyer personas and buyer journey mappings.

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How Insights Into The B2B Lifecycle Can Prevent A Blind Spot In 2020

Tony Zambito

When I first pioneered the concept of buyer insights research and developing buyer personas seventeen plus years ago, the “sales funnel” was something you could count on not changing that drastically over a few years. As mentioned above, at one point in time – now long ago – the sales funnel and decision-making process rarely changed.