A Buyer Persona Template for the B2B Marketer
The Effective Marketer
MAY 20, 2011
With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Process Planning. Who’s Involved in Creating Personas. Buyer Personas for the B2B Marketer. Infrastructure. Program Execution. Measurement.
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