Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. The person/role you used to primarily engage with is now removed from the evaluation process, only stepping in at decision time. A Few Reasons an Update to Buyer Personas is Wise. How to Refresh Your Buyer Personas.
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