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Customer Experience Matrix

Process

Purchase

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

MARCH 29, 2016

A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. The planning module was the original product.

Work Management

Work Management Marketing Management Multi-Touch Attribution Optimization

Predictions for B2B Marketing in 2011

Customer Experience Matrix

DECEMBER 12, 2010

Mainstream B2B marketers will purchase marketing automation systems in large numbers, having finally heard about it often enough to believe it's worthwhile. But many buyers will be following the herd without understanding why, and as a result will not invest in the training, program development and process change necessary for success.

Enterprise Management

Enterprise Management Work Management Marketing Management Marketing Automation Services

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How to Leverage Behavioral Science Insights for Direct Mail Success

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Customer Experience Matrix

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Predictions for B2B Marketing in 2011

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