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How Marketers Use Data to Develop Personas

Cintell

As it relates to buyer personas, the study uncovered some key insights as to how marketers are using their database today with buyer personas. Today, many companies are using their existing contact database to formulate personas. Download the persona optimization framework. Source: NetProspex.

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Should your B2B Marketing Plan Include Company Personas?

Cintell

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. If a company had a soul, the purchasing history is a window into it.

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15 Questions to Ask in Your Next Persona Interview

Cintell

People, it’s time to get real about buyer persona research. Buyer persona interviews are the most important – and often the most daunting – part of creating actionable, in-depth personas. Industry research shows that conducing primary research in the persona creation process is paramount to their success.

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

She loves to write and develop content from ideation, development, production, to promotion. Buyer personas are: A big priority. Without identifying key buyer personas – you can’t be customer-centric. I worked on developing our buyer personas and learned a great deal about our buyers. Assume nothing.

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Why Personas Fail

Cintell

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Personas fail: 1. Do you know where your personas are?

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5 Things Your Business Must Consider About Outsourcing Customer Research

Cintell

Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research. Understand the difference between a well-developed, well-researched persona, and a sketch.

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