Outreach and Positioning - B2B Marketing Zone

Eight reasons to monitor social media and a list of tools for doing it

Chris Koch

DECEMBER 23, 2009

The bad news is that gaining real insight from that data is difficult—though a horde of software developers is working on it. Some developers are using algorithms and analysis to determine whether conversations are positive or negative and whether the individuals within the conversation are supporters or detractors.

Social Media

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How customers will react to a crisis in your company and what to do about it

Chris Koch

JUNE 5, 2009

In the court of public opinion, customers make a decision about whether the company as a whole is to blame for the crisis or whether the crisis was the work of a few rogue individuals acting outside the norms of behavior. Create a new brand identity and position. Striking the right tone. Alter the brand enough to signal a new era.

Paid Search Agency

Paid Search Agency Companies Work Management Ethics

B2B Marketing Zone

Chris Koch

Eight reasons to monitor social media and a list of tools for doing it

How customers will react to a crisis in your company and what to do about it

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