Link Building Basics: Outreach
SEPTEMBER 12, 2014
In this this post we will cover outreach, one of the most important aspects of link building. Crafting effective outreach takes practice, persistence, and creativity. Outreach is a skill that you must continue to hone and develop. By mastering the basics of outreach you can establish a foundation from which you can build upon. Compile a Refined Outreach List.
How the Long Tail AdWords Approach Works for Blogger Outreach
JANUARY 10, 2012
So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising. The same should be done with blogger outreach. These lessons map perfectly to blogger outreach. You’ll probably have a graphic design department and a staff of copywriters who can develop an amusing and compelling pitch which could include press junkets and personal meet and greets. Image via CrunchBase. complicated auction.
How Can Marketing and Business Development Work Together to Maximize Results?
APRIL 23, 2013
But, how do these departments and key attributes effectively work together to increase a firm’s ROI? While each department has its separate “duties” and functions, ultimately, they must work together to support the firm’s overall goal -- to grow the business. What Happens If Marketing and Business Development Are Unbalanced or Uncoordinated?
Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
JULY 13, 2014
If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. The next step is one you’ve probably already done when defining your own content strategy, developing personas. By defining your audience, you can better target your opportunities. Be as specific as possible when building your personas. Getting Started.
Defining Link Metrics that Impact SEO Link Building Development
APRIL 30, 2012
As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. Position and location on website or web page.
How To Blend B2B SEO Into On-Site Content Development
JUNE 26, 2014
You see, variations of this tactic worked really well in the late nineties (and maybe in several years following). Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Outreach: It doesn’t hurt to let people know you linked (to them). Now what?
How Business Development Roles Can Leverage Marketing to Close the Sale
MAY 20, 2016
Many firms and business development professionals have discovered the remedy is not offering a better, cheaper, or faster solution (in fact, that’s an impossible feat ). This puts greater pressure on business development professionals. If you are in a business development role, how can you ensure your preparations are not in vain? growing number of buyers are digital natives.
Why Your PR Isn't Working (and How to Fix It)
OCTOBER 18, 2013
And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations. Marketers who hone this skill develop a deep understanding of trends in their industry, and unmatched awareness for what constitutes a meaningful storyline and what doesn’t.
5 Tips to Writing More Effective Cold Emails
Sales Intelligence View
JANUARY 22, 2013
Specifically, landing a great job, doing a landmark deal, and starting a relationship with a mentor all originated from cold outreach. This is why writing a compelling first sentence is so crucial. A lot of Business development folks use the first sentence to talk about themselves. Because I know that reading, interpreting, and responding to it is going to be work. But.but.I
The reality of online influence and the only thing that matters
grow - Practical Marketing Solutions
AUGUST 22, 2016
In my position as Global Director of eBusiness, I was the company’s go-to guy for anything Internet. Yet, in our conversation he admitted that he had no idea where I had worked for most of my life, what I did, or what I had achieved before I was a blogger. Obtain a teaching position at a university some day. I used to be a big shot. The frenzy was over. No emails. No calls.
The art of writing the perfect blogger pitch
NOVEMBER 29, 2011
Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Below is an example of a message model we developed for Miriam’s Kitchen for National Homelessness Month. We didn’t use it because we focused on Give to the Max Day instead, but I think it is an example of our best work and I’ll put it aside and we’ll use it next year for sure. Image by Sean MacEntee via Flickr. Thank you so much. Chris. www.miriamskitchen.org.
Developing Client Personas to Give Content a Personal Touch
APRIL 2, 2013
You want to position yourself as an expert in your field and be the advisor clients and prospects turn to when they need to make a decision. This hub of valuable information, in combination with personal outreach, positions your firm as a trusted advisor rather than a company that sells 'x' services. So what is content marketing and what does it do for your firm?
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
He even provides sample outreach email text that’s been proven to drive significant response. 26 Tips to Create Social Media Magic for Your Business by Positively Peggy. ” Social Media Policy Development Guides. Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. by Pitch Magazine.
Content Marketing Is No Longer a Choice
SEPTEMBER 1, 2015
Many companies that have embraced content marketing are still using it as a branding and positioning function of their marketing department. It’s not an add-on function that lives inside your marketing department, it’s not about branding and positioning, and it’s not a choice. Your Definition will Determine Your Direction What's Your Content Development Strategy?
5 Online Marketing Tips Every Financial Advisor Should Know
JUNE 17, 2015
Takeaway: In your outreach to clients, both current and potential, tell them something about you -- your passions, purpose, and what makes you unique. When developing your personal presence online, it’s important not to let compliance fears depersonalize your language. However, you'll want to spend some time to find the one that works best for your needs and budget.
Marketing vs. Business Development - Why It Is Critical for Law Firms to Know the Difference
SEPTEMBER 11, 2013
The terms marketing and business development are frequently used interchangeably, especially by law firms that utilize both to grow their businesses. While both marketing and business development cover similar ground and ultimately contribute to growing your law firm’s business, each has different strengths and each department should have distinct responsibilities. Marketing.
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. So, Here’s FIR #15: THE OPEN WEB VS. CONTENT SILOS : As you may know by now, I am more of a technologist than a communicator.
Optimize Your LinkedIn Profile With These 10 Key Elements
AUGUST 7, 2014
But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. Check out this post from the Undercover Recruiter, highlighting “10 LinkedIn headlines that stand out from the crowd” and can be used for inspiration in your own development. Tl;dr.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
Engage – When ready, begin to orchestrate across all departments to incorporate social media into the fabric of all customer outreach in campaigns, events, sales, and support. Or better yet, invite Charlene or Jeremy to work with your company. Michael has been working in marketing and sales for over 16 years in various roles serving a diverse group of industries. Or Does It? 5.
5 Tips For CMOs To Keep Their Creative Teams Humming
It's All About Revenue
JULY 19, 2016
Many creatives believe that the nature of their work is enough to push them into expanding their creativity and come up with new ideas every day; however, being restricted to work within the confined office space makes it almost impossible to let completely go and actually think out of the box. Development. There are great resources for your developers. Content Strategy.
27 (of the) Best Social PR Guides and Tips of 2014
JANUARY 6, 2015
On the other, given their skills in relationship-building and content development, PR professionals (should at least) have a natural knack for social media success. Timeless PR Positioning Strategies by Sword and the Script. Guides to Journalist Pitching, Media Relations, and Blogger Outreach. Blogger Outreach: Persistence is Fertile by FeedBlitz. Read it again.
B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years
MARCH 21, 2016
would posit that our demand gen capabilities, our martech development, and our personal skills are pushing the limits of this traditional model. Marketing taps the accounts via top-of-funnel (TOFU) and middle-of-funnel (MOFU) activities while sales prepares their outreach to align with marketing’s air cover. Watch for these 5 stages of their dissolution. But what’s next?
Blogger Outreach for PR - Worst Practices
SEPTEMBER 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. So, do the same in your email outreach to bloggers, and you'll have a far greater shot at getting some online coverage than you will with a press release. 2.
5 Steps to Build an Impressive B2B Account-Based Marketing Framework
MARCH 7, 2016
Although what constitutes “perfect” will be different for each company, there are general guidelines that one can follow to develop a reliable account-based marketing framework. To start, ABM will never work without strong Sales and Marketing alignment. You know who these individuals are, their job titles and what company they work for. Coverage. What metrics determine success?
Checklist to Evaluate a Digital Marketing Agency
NOVEMBER 11, 2016
Influencer marketing ; who your industry leaders are and how they will work with you. Influencer Marketing: Outreach and partnering with industry leaders and influencers in order to access their networks and tap into their earned credibility. Look for services rendered that you want and look for positive testimonials. Current Industry Expertise. Wide Range of Services.
The Expanding Role of the Humble SDR
APRIL 11, 2016
Sales Development Reps. Account Development Reps. Business Development Reps. Marketing Development Reps. He compares those often entry-level employees to arguably the most important position in sports. SDRs, he argues, are instrumental to making an Account-Based Sales Development strategy operate smoothly as they focus on booking meetings for Account Executives.
8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. This group focuses on the connection between sales and marketing, as it pertains to lead generation, outreach, and broader sales-oriented best practices. Google Analytics.
9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
FEBRUARY 4, 2016
would posit this is one of the biggest kept secrets in the B2B marketing space today -- B2B sales teams are some of marketing attribution’s biggest fans. Joyce Juntunen , Bizible’s Head of Sales, and Danny Kisch , Bizible’s Sales Development Manager, have lent their expertise. Lead insights are key to a salesperson’s outreach. Everyone’s working within the same system.
Consumers Weigh in on the Efficacy of Inbound Marketing
Modern B2B Marketing
JANUARY 6, 2016
Here, I’ll walk you through two major insights from our study to consider when planning your next outreach strategy, and how you can implement them in an effective content marketing campaign : Insight #1: Leverage inbound marketing to control your online presence. Author: Andrea Lehr Ads are everywhere, and this can feel especially true when you’re trying to avoid them.
Driving economic benefits from your Alpha Audience
grow - Practical Marketing Solutions
MARCH 24, 2016
Melyssa is the Head of Marketing and Communications at WD, a Western Digital Company and leads global communication strategies across PR, Digital Marketing, Social Media, Brand Development, Consumer Marketing and new innovation initiatives. We look at the positive advocates of course, but we also connect with our detractors, too. I remember the day well. But what do we do about it?
My PocketCHIP is a portable Linux box
JUNE 28, 2016
was developing something that like the Raspberry Pi but less headless , at least when it’s decked out in the form I funded back on June 6, 2015, the PocketC.H.I.P. ! . — I don’t think there’s going to be that much work done on the PocketCHIP. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. But, oh, the PocketCHIP!
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Inside of 18 months $47 million in brand new business was awarded to AT&T, directly attributable to social media outreach. Is it harder or are we not looking hard enough? million. million.
Digital Storytelling: A New Virtual Reality Might Not be Far Off
MAY 27, 2016
Ben Fischler , @arnoldrenderer , Director of Education + Outreach @ Solid Angle. We’re working to make things that feel good in VR. Industry and education need to work together to make learning with it more accessible. Peter: Most of the tools are freely available – you have to be conversant in development or programming, but the tools are there if you understand them.
5 of my favorite productivity apps
NOVEMBER 11, 2014
This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. So, if you include @chris_abraham in a card, I’ll be notified (actually, Asana works the same way). While I aspire to build Gerr.is So, here we go.
Do You Qualify?: The Leads Test You Must Pass
MARCH 23, 2016
Have a clearly defined budget to work with and are currently researching solutions. Ultimately, focusing lead generation efforts with targeted cold emails must reach those in a position to afford your service, be in a position to purchase it, actively need your product or service within the near future. . The question of the day: are you finding your actual customers? Simple.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Trying GroupHigh for Blogger Outreach Campaigns (biznology.com). Good for you. Finis.
The Cure for the Common Cold Call: LinkedIn Warm Calling
DECEMBER 5, 2016
To discover what’s important to John, read his LinkedIn Summary and information about his current position. You may know or have things in common by the companies they worked at. Once you have a feel for the person, learn more about the company for which they work. See how it’s worded so you don’t put your connection in an awkward position? call to John is cold.
The 7 Attributes of Highly Effective Lead Generation
AUGUST 4, 2016
That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. This is where your good, old-fashioned sales process kicks in, and the content developed here should support it every step of the way.
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
Stand out by doing what others aren’t or won’t. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For some brands, this can work very well, but it's not going to work for all brands. Interactivity works because.
Lurkers are the 99.989% of Social Media
MAY 6, 2014
It took me a while to register the importance of my long tail blogger outreaches. While my conversion is roughly around 15%, of the 4,000 bloggers I’ll reach out to via loosely-targeted personalized emails in any particular outreach, around a thousand respond directly to the pitch and click through to the social media news release. With message boards, it was the same thing.