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Link Building Basics: Outreach


In this this post we will cover outreach, one of the most important aspects of link building. Crafting effective outreach takes practice, persistence, and creativity. Outreach is a skill that you must continue to hone and develop. By mastering the basics of outreach you can establish a foundation from which you can build upon. Compile a Refined Outreach List.

How the Long Tail AdWords Approach Works for Blogger Outreach


So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising.  The same should be done with blogger outreach. These lessons map perfectly to blogger outreach. You’ll probably have a graphic design department and a staff of copywriters who can develop an amusing and compelling pitch which could include press junkets and personal meet and greets. Image via CrunchBase. complicated auction.

How Can Marketing and Business Development Work Together to Maximize Results?


But, how do these departments and key attributes effectively work together to increase a firm’s ROI? While each department has its separate “duties” and functions, ultimately, they must work together to support the firm’s overall goal -- to grow the business. What Happens If Marketing and Business Development Are Unbalanced or Uncoordinated?

Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools


If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. The next step is one you’ve probably already done when defining your own content strategy, developing personas.  By defining your audience, you can better target your opportunities.  Be as specific as possible when building your personas. Getting Started.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. Position and location on website or web page.

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

Shortcuts impair the ability of the SEO professional or partnership to fully understand what or why results in SEO (negative or positive) happen. For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Learn from them. Buying links purely for keyword rankings.

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How Business Development Roles Can Leverage Marketing to Close the Sale

Hinge Marketing

Many firms and business development professionals have discovered the remedy is not offering a better, cheaper, or faster solution (in fact, that’s an impossible feat ). This puts greater pressure on business development professionals. If you are in a business development role, how can you ensure your preparations are not in vain? growing number of buyers are digital natives.

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Marketing vs. Business Development - Why It’s Critical for Law Firms to Know the Difference


The terms marketing and business development are frequently used interchangeably, especially by law firms that utilize both to grow their businesses. While both marketing and business development cover similar ground and ultimately contribute to growing your law firm’s business, each has different strengths and each department should have distinct responsibilities. Marketing.

5 Tips to Writing More Effective Cold Emails

Sales Intelligence View

Specifically, landing a great job, doing a landmark deal, and starting a relationship with a mentor all originated from cold outreach. This is why writing a compelling first sentence is so crucial. A lot of Business development folks use the first sentence to talk about themselves. Because I know that reading, interpreting, and responding to it  is going to be work. But.but.I

Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. Penn , will be the first to say that this service is sorely underrated as a place to develop business, grow your capabilities, and promote your projects and opportunities. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Make Your Job Descriptions Work Two Ways. If you work for yourself, be clear about that, too. work with: The Beauty and Problems of New Presentations. About. Thanks.

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

You see, variations of this tactic worked really well in the late nineties (and maybe in several years following). Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Outreach: It doesn’t hurt to let people know you linked (to them). Now what?

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Why Your PR Isn't Working (and How to Fix It)


And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations. Marketers who hone this skill develop a deep understanding of trends in their industry, and unmatched awareness for what constitutes a meaningful storyline and what doesn’t.

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The art of writing the perfect blogger pitch


Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Below is an example of a message model we developed for Miriam’s Kitchen for National Homelessness Month. We didn’t use it because we focused on Give to the Max Day instead, but I think it is an example of our best work and I’ll put it aside and we’ll use it next year for sure. Image by Sean MacEntee via Flickr. Thank you so much. Chris.

Content Marketing Is No Longer a Choice

Sales Engine

Many companies that have embraced content marketing are still using it as a branding and positioning function of their marketing department. It’s not an add-on function that lives inside your marketing department, it’s not about branding and positioning, and it’s not a choice. Your Definition will Determine Your Direction What's Your Content Development Strategy?

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20 More of the Best Social Media Marketing Guides and Tips of 2013


He even provides sample outreach email text that’s been proven to drive significant response. 26 Tips to Create Social Media Magic for Your Business by Positively Peggy. ” Social Media Policy Development Guides. Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. by Pitch Magazine.

Developing Client Personas to Give Content a Personal Touch


You want to position yourself as an expert in your field and be the advisor clients and prospects turn to when they need to make a decision. This hub of valuable information, in combination with personal outreach, positions your firm as a trusted advisor rather than a company that sells 'x' services. So what is content marketing and what does it do for your firm?

5 Online Marketing Tips Every Financial Advisor Should Know


Takeaway: In your outreach to clients, both current and potential, tell them something about you -- your passions, purpose, and what makes you unique. When developing your personal presence online, it’s important not to let compliance fears depersonalize your language. However, you'll want to spend some time to find the one that works best for your needs and budget.

Blogger Outreach for PR - Worst Practices


Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. So, do the same in your email outreach to bloggers, and you'll have a far greater shot at getting some online coverage than you will with a press release. 2.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. Check out this post from the Undercover Recruiter, highlighting “10 LinkedIn headlines that stand out from the crowd” and can be used for inspiration in your own development. Tl;dr.

Digital Storytelling: A New Virtual Reality Might Not be Far Off


Ben Fischler , @arnoldrenderer , Director of Education + Outreach @ Solid Angle. We’re working to make things that feel good in VR. Industry and education need to work together to make learning with it more accessible. Peter: Most of the tools are freely available – you have to be conversant in development or programming, but the tools are there if you understand them.

Add For Immediate Release to your podcast queue


While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. So, Here’s FIR #15: THE OPEN WEB VS. CONTENT SILOS : As you may know by now, I am more of a technologist than a communicator.

B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years


would posit that our demand gen capabilities, our martech development, and our personal skills are pushing the limits of this traditional model. Marketing taps the accounts via top-of-funnel (TOFU) and middle-of-funnel (MOFU) activities while sales prepares their outreach to align with marketing’s air cover. Watch for these 5 stages of their dissolution. But what’s next?

Marketing vs. Business Development - Why It Is Critical for Law Firms to Know the Difference


The terms marketing and business development are frequently used interchangeably, especially by law firms that utilize both to grow their businesses. While both marketing and business development cover similar ground and ultimately contribute to growing your law firm’s business, each has different strengths and each department should have distinct responsibilities. Marketing.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.


Engage – When ready, begin to orchestrate across all departments to incorporate social media into the fabric of all customer outreach in campaigns, events, sales, and support. Or better yet, invite Charlene or Jeremy to work with your company. Michael has been working in marketing and sales for over 16 years in various roles serving a diverse group of industries. Or Does It? 5.

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5 Steps to Build an Impressive B2B Account-Based Marketing Framework


Although what constitutes “perfect” will be different for each company, there are general guidelines that one can follow to develop a reliable account-based marketing framework. To start, ABM will never work without strong Sales and Marketing alignment. You know who these individuals are, their job titles and what company they work for. Coverage. What metrics determine success?

27 (of the) Best Social PR Guides and Tips of 2014


On the other, given their skills in relationship-building and content development, PR professionals (should at least) have a natural knack for social media success. Timeless PR Positioning Strategies by Sword and the Script. Guides to Journalist Pitching, Media Relations, and Blogger Outreach. Blogger Outreach: Persistence is Fertile by FeedBlitz. Read it again.

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Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

Melyssa is the Head of Marketing and Communications at WD, a  Western Digital Company  and leads  global communication strategies across PR, Digital Marketing, Social Media, Brand Development, Consumer Marketing and new innovation initiatives. We look at the positive advocates of course, but we also connect with our detractors, too. I remember the day well. But what do we do about it?

Consumers Weigh in on the Efficacy of Inbound Marketing

Modern B2B Marketing

Here, I’ll walk you through two major insights from our study to consider when planning your next outreach strategy, and how you can implement them in an effective content marketing campaign : Insight #1: Leverage inbound marketing to control your online presence. Author: Andrea Lehr Ads are everywhere, and this can feel especially true when you’re trying to avoid them.

The Expanding Role of the Humble SDR


Sales Development Reps. Account Development Reps. Business Development Reps. Marketing Development Reps. He compares those often entry-level employees to arguably the most important position in sports. SDRs, he argues, are instrumental to making an Account-Based Sales Development strategy operate smoothly as they focus on booking meetings for Account Executives.

Focus on Accounts – Not Leads – for Better ROI


We’d been developing buyer personas for years; this time we were looking at companies as customers, at the account level. We’d done this before, too, as part of developing scoring criteria and other qualification measurements, but this time around we had an old idea: Account-based marketing. Now you need to develop a communications plan to reach those people. Why not with ABM?

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9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution


would posit this is one of the biggest kept secrets in the B2B marketing space today -- B2B sales teams are some of marketing attribution’s biggest fans. Joyce Juntunen , Bizible’s Head of Sales, and Danny Kisch , Bizible’s Sales Development Manager, have lent their expertise. Lead insights are key to a salesperson’s outreach. Everyone’s working within the same system.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Inside of 18 months $47 million in brand new business was awarded to AT&T, directly attributable to social media outreach. Is it harder or are we not looking hard enough? million. million.

Fulfill your resolution to blog in 11 steps


majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Trying GroupHigh for Blogger Outreach Campaigns ( Good for you. Finis.

Do You Qualify?: The Leads Test You Must Pass


Have a clearly defined budget to work with and are currently researching solutions. Ultimately, focusing lead generation efforts with targeted cold emails must reach those in a position to afford your service, be in a position to purchase it, actively need your product or service within the near future.  . The question of the day: are you finding your actual customers? Simple.

5 of my favorite productivity apps


This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. So, if you include @chris_abraham in a card, I’ll be notified (actually, Asana works the same way). While I aspire to build So, here we go.

KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. 2015 has been another amazing year for KoMarketing. by Krystle Vermes.

How Companies With More Than 100 Employees Measure Account-Based Marketing [DATA]


As ABM develops and becomes an established marketing strategy at these organizations, we expect to see the primary metric shift down the funnel towards revenue generation. Execution : Eighty percent said that personalizing the marketing outreach was a major execution challenge. ABM vs. Demand Gen. As we know, ABM isn’t an all-or-nothing strategy for most organizations. ABM Challenges.

Lurkers are the 99.989% of Social Media


It took me a while to register the importance of my long tail blogger outreaches. While my conversion is roughly around 15%, of the 4,000 bloggers I’ll reach out to via loosely-targeted personalized emails in any particular outreach, around a thousand respond directly to the pitch and click through to the social media news release. With message boards, it was the same thing.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Keyword Strategy Development – Every new asset presents an opportunity to be found in search; don’t forget to apply a keyword target. One easy way to accomplish guest blogging outreach is through LinkedIn.

19 Excellent Guides to SEO Link Building


Building quality links that will still positively impact rank now requires more work, more creativity, and a more sophisticated strategy for developing owned, earned, and shared links. Jayson DeMers explains how Google’s link disavow tool works, and importantly, what to do before [ITALICS] using the tool. But like SEO more generally, it has evolved. ”).

Case study: ROI of social influence

grow - Practical Marketing Solutions

Last week I participated in an “influencer outreach program” sponsored by Dell. With a declining ability to reach our target customers through newspapers, TV advertising and even some forms of Internet advertising, we must take a serious look at developing alternative competencies like connecting and nurturing powerful online advocates. What is the ROI of me? The results.

How Helping Others Helps You …Get More Links

KoMarketing Associates

An important factor in the amount of success in execution relies on effective outreach communication. While we’ve outlined  tips and suggestions for successful link building outreach in the past, this type of communication arguably takes greater preparation based on it’s long term impact to client and brand. Offer Free SEO Assistance. Offer To Write Something.

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program


Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Look at your pipeline conversion rates; find inconsistencies by total company, sales regions, sales people, and work to improve sales process throughout the funnel. Review your marketing budgets line item by line item, and review activities that are considered unnecessary spending or have not worked to support your brand or lead generation strategy, and remove/optimize those older approaches.