So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising.  The same should be done with blogger outreach. The same thing can be done with blogger outreach.  These lessons map perfectly to blogger outreach. With blogger outreach, you face the same odds as for paid search. Image via CrunchBase. There will always be blogs that are out of your league and your target audience. MORE >>

Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Below is an example of a message model we developed for Miriam’s Kitchen for National Homelessness Month. We didn’t use it because we focused on Give to the Max Day instead, but I think it is an example of our best work and I’ll put it aside and we’ll use it next year for sure. Image by Sean MacEntee via Flickr. Thank you so much. Chris. www.miriamskitchen.org. MORE >>

Engage – When ready, begin to orchestrate across all departments to incorporate social media into the fabric of all customer outreach in campaigns, events, sales, and support. Or better yet, invite Charlene or Jeremy to work with your company. So for additional support, I have included some of my favorite experts’ tips in the links below: Shannon Paul’s 28 Step How To Develop A Social Media Strategy. Michael’s sales, product development, online, search and social media marketing expertise provide him with the unique perspectives that today’s market requires. MORE >>

You want to position yourself as an expert in your field and be the advisor clients and prospects turn to when they need to make a decision. This hub of valuable information, in combination with personal outreach, positions your firm as a trusted advisor rather than a company that sells 'x' services. Below are steps to develop client personas that will help align your content with your ideal client’s actual needs and boost value and effectiveness: Review your current client base. So what is content marketing and what does it do for your firm? MORE >>

LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople. Strapped for cash, many small contractors have had to resort to lower-cost business marketing ideas to bring in more work. Local contractors are, for the most part, chasing the same limited pool of work in their area and should be seeking out marketing strategies and tactics to help them stand out among those in an increasingly competitive crowd. It’s up to your business to develop a following.” Tip 2: Engage. MORE >>