Walker Sands

JULY 29, 2021

We’re honored to have that work recognized at this year’s PRSA Puget Sound Awards , where we took home two wins for our work with Fuse Venture Partners and Limeade. Here’s a recap of the work recognized by the PRSA Puget Sound Awards: Launching New Seattle VC Fund: Fuse Venture Partners.

Public Relations 98

Public Relations PR Ideal Customer Profiles Advertising Agencies 98

Hubspot

MAY 11, 2018

But how do you know what a job is actually like if you’ve never had any experience working it? The work definitely appeals to you, but you’re not entirely sure it’s the right choice. On the protective side of PR, they help their company or clients maintain their public reputation or defend it during crises. Media Relations.

Public Relations 74

Public Relations PR Press Conference 74

Walker Sands

APRIL 17, 2023

They need unique and compelling PR strategies that more closely align with the needs of today’s tech reporters and the increasingly noisy AI landscape. Realistically, your company can’t have a unique perspective on every new AI development, so don’t try to. Interested in learning more PR best practices?

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

KoMarketing Associates

FEBRUARY 6, 2018

In addition to keyword research, here are six critical areas of focus content marketing professionals need to consider when aligning SEO, content development, and applicable B2B target audiences. Blogs and third-party publications which are often critical for link building outreach as well. PR and Marketing Communications.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Do you need help with B2B tech marketing and PR?

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Your PR team might use your official channels to cross-promote media placements.

Social Marketing 112

Social Marketing Work Management Business Marketing Management 112

Martech

NOVEMBER 29, 2021

Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform.

Link Building 100

Link Building Work Management Marketing Management Service 100

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Brandpoint

JUNE 9, 2021

But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. When developing a MAT Release, a thoughtful tone helps you construct a story that connects with readers’ hearts and minds. One word of caution: Avoid quoting marketing/PR leaders at the company.

Media 122

Media PR Paid Search Agency Distribution 122

Onalytica B2B

OCTOBER 4, 2017

These would include an increase in positive brand awareness across the industry, or the vanity metrics of shares and impressions – AKA the outputs. In order for you to effectively measure the success of your influencer program, it is important that you have done the ground work and established your objectives at the beginning.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Marketing Insider Group

NOVEMBER 18, 2019

If you’re still thinking through the lens of last century’s way of doing work, stop. When you do, you’ll likely find that they’ll become some of your best PR people. Think outside the silo when you think about your marketing team’s outreach. Develop a Culture of Listening. Glad you asked. HR can’t market like you do.

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Hubspot

JULY 1, 2019

The community manager position builds brand personality and consumer trust, which can ultimately lead to increased awareness and company performance. Community managers should think in the long term -- the more you invest in an improved strategy, new direction, or the position itself, the more you'll get out of it.

Communities 100

Communities Work Management Marketing Management PR 100

Martech

OCTOBER 14, 2022

Today, CMO positions are more than just higher-level marketing supervisors. The CMO must act as both a storyteller and an orchestra director, ensuring that all outreach efforts, customer service efforts and the entire customer experience communicates the story you want to tell. Overseeing all PR and public-facing communications.

CMO 112

CMO Demand Generation Agencies Advertising Agencies Work Management 112

SmartBug Media

AUGUST 8, 2019

Generating publicity requires planning, consistent outreach, follow-up, and dedication. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. Content was updated August 8, 2019. What Is an EPK?

Press 85

Press Digital Asset Management PR Case Studies 85

Ontraport

MAY 19, 2021

Have you ever felt like your team members were underperforming and/or not producing their highest quality work? On the contrary, it is likely because they are overloaded with busy work and spending their time working on low-value tasks that require little ingenuity or creativity. Marketing and sales outreach.

Automation 98

Automation Training Validation Outreach 98

Optinmonster

MAY 16, 2023

Increased Website Visibility Off-page SEO techniques, such as social media marketing and influencer outreach, can significantly expand your website’s reach and visibility. Includes link building, social media marketing, influencer outreach, online reputation management, and brand promotion.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Biznology

JUNE 28, 2016

So, even though I am now a PR shill and marketing hack, my roots hold deeply to my geeky past. was developing something that like the Raspberry Pi but less headless , at least when it’s decked out in the form I funded back on June 6, 2015, the PocketC.H.I.P. ! Then I saw that a company called Next Thing Co. Like this post?

Blogger 149

Blogger PR Outreach Work Management 149

NuSpark Consulting

JUNE 13, 2014

Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. While it is true that PR plays an essential role in lead generation, not all strategies are created equal. Public Relations: How to do it right.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included. 76BrandFilms, a video studio.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Bluetext

FEBRUARY 3, 2018

Top PR agencies know that metrics-driven pr is an essential strategy for marketing and communications. At Bluetext, we have been practicing metrics-driven PR since we launched our agency seven years ago. That’s why it’s important to be pro-active and develop the metrics that count before you launch a program.

PR 20

PR Advertising Agencies Paid Search Agency Ad Agencies 20

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . You can’t just drop your CSV into Mailshake or Pitchbox and hope to receive dozens of positive responses. Link Building vs. Link Building Outreach. Drive traffic.

Outreach 97

Outreach Link Building Acquisitions Process 97

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. ZoomInfo: ZoomInfo, too, receives positive feedback for its customer service.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Convert

JANUARY 17, 2024

listing your competitors or their products) Invest in high-quality PR. SGE includes prior search journeys Google’s SGE patent goes into much detail on how AI snapshots work. Develop more channels to build visibility and nurture a community. This is still one of the best ways to get people talking about you. This is key.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

KoMarketing Associates

JUNE 29, 2016

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. Search Engine Land. BtoB Marketing. Final Thoughts.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

JULY 15, 2015

Higher competition level, requiring more investment and work to move the needle. All outreach must exhibit consistency with your unique brand messaging and voice. Major brands mean major competition, so to maintain a prominent position in search you can’t leave any link opportunities on the table. Social media. Email marketing.

Ad Building 80

Ad Building Brand Identity Branding Enterprise Management 80

Metadata

JULY 22, 2020

On the other axis are the activities and tools that a marketer has to work with to apply to those tracks and programs. digital, email, events) and engage target accounts Test, learn and optimize toward what works So what’s missing? On one axis, there are the tracks and programs that always need to be running in marketing.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Ontraport

MAY 19, 2021

Bye-bye busy work, hello BPA. Have you ever felt like your team members were underperforming and/or not producing their highest quality work? On the contrary, it is likely because they are overloaded with busy work and spending their time working on low-value tasks that require little ingenuity or creativity.

Automation 59

Automation Training Validation Outreach 59

Moz

JUNE 29, 2020

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

seo.co

FEBRUARY 2, 2021

And when that isn’t done right, the transition to a new domain and name can put all your hard work at risk. Do you want to ruin all that hard work? Step 1: Preliminary Work. Position the document for the 20-30 most important keywords – containing both the old and new brand names. Suppose your website is doing great.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. This requires you to develop a content marketing strategy for your new business. It’s a consistent and repeatable strategy that works across all niches. If this is new to you, use websites like Moz or Ahrefs to improve your outreach.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

BenchmarkONE

APRIL 2, 2020

See what types of PR and press initiatives your competitors are taking and come up with a plan. When you’ve positioned yourself as a leader in the space by creating high-quality, informative content , you’re essentially making a name for yourself and your brand. Buzzsumo can be particularly helpful in pinpointing worthy storylines.

Press 88

Press Tips Business B2B Thought Leadership 88

Moz

JUNE 29, 2020

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.

Blogger 20

Blogger PR Outreach Practices 20

KEO Marketing

MAY 15, 2017

The full-service B2B marketing agency won awards for groundbreaking work for their outbound marketing, LinkedIn Outreach program, as well as for building the new website for international load banking company ComRent. It is a great honor to be recognized for the smart and hard work of our team and our clients. PHOENIX, Ariz.,

Paid Search Agency 48

Paid Search Agency Advertising Agencies Design Marketing Websites 48

accelerate agency

FEBRUARY 17, 2023

Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions. That’s why a traditional all-purpose marketing plan won’t work—a software marketing plan has to focus on continuously proving the worth of your subscription-based services.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions. That’s why a traditional all-purpose marketing plan won’t work—a software marketing plan has to focus on continuously proving the worth of your subscription-based services.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions. That’s why a traditional all-purpose marketing plan won’t work—a software marketing plan has to focus on continuously proving the worth of your subscription-based services.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52