SmartBug Media

NOVEMBER 23, 2020

While Marketo integrates with several webinar platforms to allow you to set up, promote, and track your events, Zoom is a certified launchpoint partner application. The Zoom integration provides Marketo users with data, including totals for attendees, invited, and registered. Integrate Zoom Webinar with Marketo. Hit “Save.”.

Webinar Metrics 86

Webinar Metrics Marketo Budget Programs Co-Registration 86

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Madison Logic

OCTOBER 20, 2021

“Working together, Marketo, Bizible, and Madison Logic can make the B2B Marketer the driving force for growth and change in the enterprise.” Kader, SVP Strategy and Alliances, Marketo. About Marketo Inc. Marketo, Inc., Kader, Marketo’s SVP Strategy and Alliances. ” T.K.

Marketo 52

Marketo Account Based Marketing Marketing Automation Services Advertising Agencies 52

Perkuto

MARCH 14, 2022

As a user of Marketo, when was the last time you received a survey about your experience using the product? It had been a while for us– and this was the inspiration behind developing the annual Marketo study. And, could the results influence or even help drive Marketo’s product roadmap?

Marketo 52

Marketo Advertising Benchmark Communities Customer Surveys 52

Adobe Experience Cloud Blog

MAY 7, 2021

The post Management Strategies for Developing an Effective Remote Work Culture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Combining the technology available with personal skills in motivating and empowering your team is key to successful management at the current time.

Work Management 169

Work Management Marketing Management Effectiveness Marketing & Strategy 169

Customer Experience Matrix

APRIL 17, 2015

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter. Well, maybe a little.)

Marketo 120

Marketo Enterprise Management Mobile Advertising Salesforce.com 120

FunnelEnvy

MARCH 4, 2020

For many organizations, Marketo serves as the real-time customer database for marketing. While CDPs are becoming more popular in organizations of late, more often than not the latest and greatest profile and segmentation data still lives in marketo. 3 Ways to Use Marketo to Drive Site Personalization.

Marketo 52

Marketo Personalization Marketing Qualified Leads MQL 52

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. This process is not possible within the Marketo Engage UI by default.

Marketo 105

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 105

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

Marketo 48

Marketo Thought Leadership Paid Search Agency Advertising Agencies 48

ANNUITAS

APRIL 14, 2015

I was reminded today of my own story of professional growth and development. I took classes in HTML and the Adobe Creative Suite, gaining skills which I immediately put to use and leveraged to grow our marketing engine and better control and make changes in email marketing and website development. Would your boss do that for you?

Marketo 100

Marketo Class Training Budget Programs 100

Customer Experience Matrix

APRIL 2, 2013

Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. Another way to look at it is this: Marketo would earn just 6% profit even if its sales and marketing costs were zero. It’s a major accomplishment.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

LeanData

JANUARY 20, 2021

Developing a Lead Management Strategy. It’s at the execution stage where businesses of all sizes regularly implement automated systems like Marketo, Pardot or HubSpot to deliver campaigns. Developing an effective lead management strategy is the first step in creating a well-oiled GTM machine. .

Lead Management 93

Lead Management Work Management Marketing Management Marketing Analytics Tools 93

Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120

NetLine

NOVEMBER 1, 2018

For Marketo-magicians leveraging the NetLine Portal for lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. With Marketo, marketers can methodically transform marketing qualified leads into sales qualified leads. loadForm(“//app-sj04.marketo.com”,

Marketo 45

Marketo Sales Qualified Leads Lead Ranking API 45

Adobe Experience Cloud Blog

MAY 31, 2018

Though as a developer I won’t typically be tasked with creating content, there are some key metrics and concepts that I keep in mind when developing that will help both the marketing team and me achieve our goals. Responsiveness: Your front end developers know that responsive design is a must. To Conclude.

Click Rate 134

Click Rate Web 2.0 Mobile Marketing Top of Funnel 134

Adobe Experience Cloud Blog

JUNE 30, 2017

Here at Marketo, I’ve had the pleasure of working with not one, but two (!) of the best sales development leaders out there. Both are beloved captains who are awesome at finding talented people and developing them into great sellers. What makes them so great? And, they’re just as skilled at cross-functional collaboration.

Lead Ranking 134

Lead Ranking Marketing Qualified Leads MQL Thought Leadership 134

Televerde

APRIL 14, 2020

The women employed as part of Televerde’s prison workforce development program are compensated fairly and receive on-the-job training in the art of sales and marketing, business acumen, in-demand marketing technologies (Salesforce, Eloqua, Marketo, et al), IT, and all other areas in business. The full study can be accessed here.

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

chiefmartech

SEPTEMBER 21, 2018

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 It’s just that your Marketo choice will now have an Adobe logo.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Adobe Experience Cloud Blog

MAY 7, 2021

The post Management Strategies for Developing an Effective Remote Work Culture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Combining the technology available with personal skills in motivating and empowering your team is key to successful management at the current time.

Work Management 75

Work Management Marketing Management Effectiveness Marketing & Strategy 75

Engagio

SEPTEMBER 20, 2021

Learning to crawl, in this case, is all about getting used to the motions and developing the muscle memory of how to use your new platform so that you can launch your account-based strategy. A Phased Approach to Developing an Account-Based Strategy appeared first on Account-Based Marketing – Demandbase. Phase 1: Crawl. Phase 2: Walk.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Cintell

APRIL 7, 2016

The study found that a marketer’s database is used for a variety of critical functions, including developing target buyer personas and identifying intended audiences for programmatic ad buying. As it relates to buyer personas, the study uncovered some key insights as to how marketers are using their database today with buyer personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

The post Growth Hacking Promotes Rapid Development—But Can You Sustain It? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. With the right combination of strategy, analysis, and tactics, you can accelerate your growth today without sacrificing your ability to manage that growth tomorrow.

Promotion 128

Promotion Funnel Advertising Top of Funnel Guidelines 128

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Conversica

FEBRUARY 26, 2019

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities. a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company.

Marketo 40

Marketo Advertising Agencies Marketing AI Marketing Management 40

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Develop a lead nurturing program designed to resuscitate “rotting leads” – leads that haven’t shown any activity in 6 weeks. Marketo has more than 300 content assets on offer on its Website.).

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . We gave away 300 Mimosas in about 90 minutes at Marketo. Sometimes they hit (Hillary Clinton at Marketo 2015), but often they don’t. And boy did the events deliver!

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Adobe Experience Cloud Blog

FEBRUARY 3, 2020

Ask questions, share your best practices and lessons learned, and together, help each other get the most out of Marketo. Having access to a powerful and supportive community is what helps us grow and develop professionally. We can’t wait for you to experience the Marketing Nation Community firsthand and reap all the benefits.

Communities 145

Communities Marketo Paid Search Agency Thought Leadership 145

Adobe Experience Cloud Blog

JULY 23, 2014

Today, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. Marketo Goes to College was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Marketo 48

Marketo Marketing Automation Services Thought Leadership Marketing Automation 48

Adobe Experience Cloud Blog

OCTOBER 21, 2020

This meant we could take advantage of decreased ad costs to boost awareness of our offering, empowered with our Marketo Engage solution. To do this well, we also needed to develop and execute the right programs to capture leads, place them in relevant lead nurturing campaigns, and ultimately pass them to Sales (at the right point in time).

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Televerde

SEPTEMBER 25, 2018

As a platinum sponsor, we are presenting with Marketo (oh, to be a fly on the wall at Marketo during these exciting times !) about How Marketo and Televerde Created a Global, Scalable Demand Generation Engine. I’ve had the pleasure of working with Peter Bell , Marketo’s head of marketing for EMEA, to develop the presentation.

Case Study 40

Case Study Case Studies Marketo Studies 40

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Adobe Experience Cloud Blog

MARCH 2, 2017

For example, Marketo customers don’t simply want to learn how to use our platform for the sake of being certified Marketo users. As you’re developing or enhancing your education program, don’t make the mistake of creating courses based on your idea of how someone should use your product. Education Should Be Customer-Focused.

Marketo 48

Marketo Education Thought Leadership Course 48

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Respondents said these were undertaken less than quarterly: Developing dynamic content; personalization Proving and improving campaign impact Scoring program management.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Studies Automation 99

InsightSquared

OCTOBER 11, 2019

When talking about Zane, people have only two words: Marketo “wiz.” It’s even more impressive given that his experience before InsightSquared was mostly on the content side, not marketing operations, and he had limited Marketo experience. Zane describes working at InsightSquared as extremely empowering. “My

Work Management 176

Work Management Marketo Marketing Management Communities 176

ANNUITAS

NOVEMBER 16, 2020

With experience in both agency settings (Epsilon, Targetbase) as well as client-side (Hewlett-Packard), Jennifer has developed a deep proficiency for demand marketing and the strategy that goes into developing and building complete demand marketing programs for a variety of clients. . Certifications (and more!):

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ViewPoint

OCTOBER 24, 2017

I casually said what we do, which is outbound business development for B2B companies, is not old fashioned, it is timeless. Note this quote from Marketo. Today I can’t pick up a newspaper without being told that my privacy is dead. That one I am starting to believe. Earlier today I was talking to my wife about the B2B marketplace.

Cold Calling 470

Cold Calling B2B Marketing PointClear B2B 470