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5 Questions to Ask AI to Help Develop Marketing Personas

Marketing Insider Group

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. Let’s get started!

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Report: Marketers Still Not Fully Engaged in App Development and Enhancement

KoMarketing Associates

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. However, new research indicates that they are still not fully included in the development of these apps. Just 13% of marketers stated that all of their requests for enhancements are incorporated into their app.

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23% of B2B Marketers Still Developing an Intent Data Strategy

KoMarketing Associates

New research suggests that an increasing number of B2B marketers are utilizing intent data to gain an edge on the competition. However, 23% of B2B marketers say they are still just developing a strategy to use intent data, while 8% claimed they are looking into intent data solutions, meaning there is still work to be done.

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Report: B2B Tech Marketers Now Developing More Content to Reap Benefits

KoMarketing Associates

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. Additionally, 29% are developing three to five times more content than they did just 12 months ago. Exploring the Marketing Value of Video Content.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Develop an Outstanding Business Development Plan

Stevens & Tate

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement.

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How to Develop a Successful Go-to-Market Strategy

Zoominfo

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy. How to develop messaging and personas that will ensure an effective LinkedIn strategy.

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. But personalized prospecting is possible at scale with the right resources in place.

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Developing & utilizing Personas is hard work! Marketers sink time into primary research, testing and documentation. We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. We rely on titles, company size and industry to define personas – but there is so much more!

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

If there's more about digital marketing you don't know than you do know. If you want to generate revenue as a marketer and not just leads. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved. How to develop benchmarks for your inbound culture.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence. Develop a customer-first mentality. He'll cover how to: Gain organizational support and alignment for an ABM program.