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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Identify Your Personas. If you don't already have well-defined personas for your business, that's where you'll need to start. How do I identify this persona?

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SMB Marketing Automation: Getting Started with Content Strategy

NuSpark Consulting

Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. Message strategy: matching content asset topics to buyer personas and buying stage. The starter package includes the following elements: Buyer persona development.

SMB 100
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Marketing Automation Trends for 2010

LeadSloth

Matthew Quinlan , VP Field Operations, Loopfuse. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Access to this data is the foundation for making budgetary and, when necessary, process changes.