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3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs. LinkedIn Groups. Other professionals.

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Content Marketing Matters: What’s Your Brand Personality?

Writing on the Web

The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. In other words, a company’s brand works when: They develop a distinct brand personality. They repeatedly use personality to establish associations with positive emotions.