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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. After all, they work for your organization.

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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

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Seven Skills Every Social Media Manager Needs

Webbiquity

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. taking new courses and certifications for self-development. taking new courses and certifications for self-development. Develop an eye for design.

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. LinkedIn Live videos appeal to business users on the most popular professional social network.

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How to Keep Your SEO When Relaunching Your Website

Webbiquity

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. For example, XML-Sitemaps.com is a free tool that works well for small websites with just a few hundred pages.

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10 Creative Ways to Use Videos for B2B Marketing

Webbiquity

You could create a video with a quiz where viewers can pick the features they think would be most helpful for their work. This creative approach works wonders for giving a tour of your offices, demonstrating your products, or presenting your facilities. For instance, you’re promoting a new influencer marketing software tool.

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The Founder Interview Series #35: James Creech, Paladin

Webbiquity

But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products. Tom: What inspired you to work on a solution to this particular problem? And so far it’s worked out. The Company. Year founded: 2016.