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Tomorrow People

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6 tips to increase product feature adoption

Tomorrow People

You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time. New users are more likely to embrace new features, so a quick announcement is much more likely to work with them. Example: LinkedIn.

Features 156
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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Or simply looking at some stronger offers that can develop into a quick turnaround. With a contractor, it’s about getting straight to the point with something really tangible, like rebates or reminder alerts, as a way to remind them that if they work with us, it can help them get their project delivered much quicker.

Trends 220
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5 Crucial Components of a Strong Brand Strategy

Tomorrow People

Develop clear vision, mission, messaging and branding guidelines and ensure these are consulted throughout the organization to keep all activity on brand. Jane Fleming, LinkedIn. Building a strong brand strategy is certainly not the work of a day. Company-wide collaboration and employee involvement is essential. Flexibility.

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How to build a content marketing strategy that delivers hot leads

Tomorrow People

While content such as case studies, white papers and blogs on your company website have a big part to play in this, developing a ‘micro content’ strategy is also key. Work together with the best content marketing agency. But agencies first need to find a partner that they can trust and work with for the long term.

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Inbound Marketing Secret Ingredient of Effective Business PR

Tomorrow People

There’s no doubt that developing a credible and consistent profile for your brand is as important as ever. Or that gaining positive recognition within industry media channels is both highly valuable and highly desirable. In a recent LinkedIn survey 18% of companies stated that they will continue to do so in the year ahead.

PR 120
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Why storytelling defines the future of B2B marketing

Tomorrow People

According to new research from LinkedIn, B2B marketing leaders in the UK have the lowest confidence in their companies’ abilities to produce creative campaigns (although this is slowly changing). This is the time to position your brand, product or service as the solution to their overall problem. Case in point. Google Ads.

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Why storytelling defines the future of B2B marketing

Tomorrow People

According to new research from LinkedIn, B2B marketing leaders in the UK have the lowest confidence in their companies’ abilities to produce creative campaigns (although this is slowly changing). This is the time to position your brand, product or service as the solution to their overall problem.