Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. A specific instance came recently from Cliff, a client who asked me to help him develop an effective messaging framework. First things first.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

KoMarketing Associates

NOVEMBER 26, 2019

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. No other platform can offer its targeting options and LinkedIn has done a great job of positioning itself as a key player for showcasing professional endeavors and achievements. What are LinkedIn Lead Gen Forms? Source: LinkedIn.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

The Forward Observer

MARCH 15, 2024

MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. While this sounds like common sense, shockingly few organizations actually conduct business this way.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Stevens & Tate

JUNE 10, 2021

To do that, you need to develop a strong brand. Brand development is the ongoing process of creating and maintaining that brand identity. With that in mind, the following are steps you should take to develop your brand: 1. Develop your unique selling proposition to help your brand stand out in a crowded field.

Brand Identity 69

Brand Identity Branding Buyer Personas Differentiation 69

Vidyard

JUNE 24, 2020

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. Not long after, the LinkedIn Marketing Blog named video the top thing to post on the network.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences.

Linkedin 297

Linkedin Research Studies B2B 297

Webbiquity

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

Work Management 134

Work Management Marketing Management Linkedin Paid Search Agency 134

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. taking new courses and certifications for self-development. taking new courses and certifications for self-development. Develop an eye for design.

Social Media 308

Social Media Work Management Marketing Management Media 308

Oktopost

APRIL 30, 2020

LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

SmartBug Media

JANUARY 16, 2020

Every second, two new professionals sign up for LinkedIn. That—and all the other LinkedIn statistics —are very impressive, but it's important to note that t he efficacy and frequency of using LinkedIn can vary drastically from person to person and company to company. Company LinkedIn pages. LinkedIn groups.

Linkedin 118

Linkedin Practices Best Practices Paid Search Agency 118

Vidyard

JUNE 28, 2021

Social selling is a work of art if done correctly. Now with the rise and success of social media channels, there is a new playing field for virtual networking , especially now that many salespeople are working remotely and virtual selling has exploded. How to Be Relevant and Build Trust on LinkedIn 3. Really, anyone! Contents 1.

Linkedin 127

Linkedin Ideal Customer Profiles Enterprise Management Network Marketing 127

Metadata

JANUARY 7, 2021

This award recognizes the partner who has made a significant impact to customers and the partner community through a new and innovative service or solution with LinkedIn Marketing Solutions. Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

EveryoneSocial

DECEMBER 18, 2018

Yet, as a professional employee, you may be against developing your brand identity, unsure of why you should have one, or even where to start. You don’t want to stay in the same position forever, never learning, never growing. Personal branding provides the opportunity to work on improving their own value and edge on a personal level.

Work Management 92

Work Management Personalization Brand Identity Branding 92

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Biznology

JULY 12, 2017

When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? LinkedIn marketing and social selling has become a volume play. They’re focused on lead generation even though most leads go nowhere—when the focus should be on prospect development. Please let me know what you decide.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

The Forward Observer

JANUARY 12, 2024

Create Strong Messaging Fuel User Growth Accelerate Revenue With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts. Four techniques to create standout product positioning How to define an inimitable brand personality that your ideal customers love.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

Litmus

MARCH 29, 2021

Earlier this month, we took to our community on Twitter and LinkedIn to foster conversation about women who have impacted our careers. Who's a woman who has left a positive impact on you and your career (email or not)? Alice Li is an exceptional email designer and developer, currently working at Squarespace.

Positioning 86

Positioning Work Management Marketing Management Paid Search Agency 86

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

KoMarketing Associates

MARCH 12, 2015

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. A Well Written / Developed Summary. A Well Developed Skills & Endorsements.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. LinkedIn Live videos appeal to business users on the most popular professional social network.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Biznology

AUGUST 31, 2016

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Wayne Breitbarth (author of The Power Formula for LinkedIn Success ) believes that for every 10 updates, 6 should be for content you didn’t create!

Social Media 151

Social Media Linkedin Media B2B Thought Leadership 151

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. Connect with KFC’s Founder. Endorsement.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Convince & Convert

DECEMBER 15, 2023

Here’s a list of top tips to make the most of your content creation efforts: 7 tried-and-tested tips to leverage social media SEO You need to take basic and advanced actions to secure the top position on social media search results. This method is one of the most important strategies for LinkedIn marketing.

Social Media 154

Social Media SEO Cost Per Click Media 154

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Marketing Insider Group

MARCH 30, 2021

Product marketing is where sales, marketing, and product development overlap. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. It’s where marketing, sales, and product development come together. Quick Takeaways. Source: CoSchedule.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. SAP is writing a story on social to build emotional connections and positive associations with the brand. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. Instead of a hard sell, social selling is all about building positive relationships with leads that will pay off over time. Jump to a Section.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. Figure out why you’re on LinkedIn: What are you trying to accomplish?

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102

Hubspot

JANUARY 15, 2020

These five LinkedIn summary templates will help you flesh out your profile in no time flat. LinkedIn Summary Examples for Reps. Download the LinkedIn Story summary template. Although the agency received hundreds of applications for every position they posted, less than 4% of those applicants were actually qualified.

Template 82

Template Linkedin Ideal Customer Profiles Effectiveness 82

Hinge Marketing

MAY 20, 2020

We’ve all seen influencers on social media with thousands of followers getting tons of engagement, boasting about the leads they get on channels like LinkedIn and Twitter. I will share the results of a structured test, various posting strategies, and my top 10 LinkedIn “plays” you can swipe to build your own personal brand.

Linkedin 83

Linkedin Ideal Customer Profiles Webinar Metrics Social Media 83

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Everyone on LinkedIn is focused on creating professional connections.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Engagio

DECEMBER 4, 2023

Amanda Wilde Director of Business Development, Alida Why you should follow Amanda: Amanda is an empathetic, data-driven, and people-obsessed leader who prioritizes coaching and enablement for her team of BDRs. Moreover, Ashley’s influence is deeply felt by those who work with her. As an SDR at both Seamless.ai

Enterprise Management 133

Enterprise Management Marketing Analytics Tools Cold Calling Work Management 133

Convince & Convert

APRIL 18, 2016

And if you’ve been listening to the Business of Story Podcast, you will know that a brand’s identity is the story they live and work upon the world: the talk they talk and the walk they walk. How to claim your rifle-shot position in the marketplace. Chemistry is very important to business development.” In This Episode.

Positioning 89

Positioning Advertising Agencies Brand Identity Branding 89

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. It should work hand in hand with other content marketing initiatives. She used LinkedIn to share her thoughts on making healthcare more affordable.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194