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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. After all, they work for your organization.

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3 Ways to Build A Strong LinkedIn Content Strategy Today

EveryoneSocial

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). LinkedIn ). Let’s dive in!

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. While this sounds like common sense, shockingly few organizations actually conduct business this way.

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

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How Product Positioning Will Help You Build Your Messaging Framework

Pam Didner

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. A specific instance came recently from Cliff, a client who asked me to help him develop an effective messaging framework. First things first.

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What is Brand Development and How Does It Work?

Stevens & Tate

To do that, you need to develop a strong brand. Brand development is the ongoing process of creating and maintaining that brand identity. With that in mind, the following are steps you should take to develop your brand: 1. Develop your unique selling proposition to help your brand stand out in a crowded field.

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Social Selling on LinkedIn | Using LinkedIn in Your ABM Strategy

Strategic-IC

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.