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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn


Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. A LinkedIn study shows that social selling professionals that are taking an account-based marketing and selling approach gains 45% more opportunities.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Then came a couple of decades of marketing positions – mostly in the technology industry.

How even social media & social selling experts are getting LinkedIn wrong – Part 1


In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Like this post?

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Why LinkedIn Again?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Create “thought leadership” positioning with your market and 2) become. A great example is Moz’s Web Developer’s SEO. There will be more companies developing SLAs between sales and. Develop the processes that will facilitate your strategic goals. Developed, optimized and. Look for.

Positioning Strategy: 5 Common-Sense Approaches that Never Work

Hinge Marketing

Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. But there are other more fundamental reasons they make poor positioning platforms. There are exceptions to every rule, including my claim that these approaches “never work.” Let’s find out why they are so beguiling and so utterly worthless as market positions.

Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Penn , will be the first to say that this service is sorely underrated as a place to develop business, grow your capabilities, and promote your projects and opportunities. Here are some thoughts on amping up your LinkedIn presence. Make Your Job Descriptions Work Two Ways. If you work for yourself, be clear about that, too. linkedin.

Linkedin for B2B Marketing

MI6 Marketing Agency

Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. Linkedin for B2B Marketing. Q1: How do you use LinkedIn - for networking, prospecting, professional development? Contact repository, some professional development. Personal page for networking and professional development. I use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. Ernst and Young. HootSuite.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Create “thought leadership” positioning with your market and 2) become. A great example is Moz’s Web Developer’s SEO. There will be more companies developing SLAs between sales and. Develop the processes that will facilitate your strategic goals. Developed, optimized and. Look for.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. LinkedIn Summary. LinkedIn Recommendations. Bad Examples.

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership. Here are some ways to make the most of LinkedIn for lead generation: 1. or AOL.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” I thought, in light of the positive recognition, a “how-to” blog post about developing a LinkedIn group would be apropos.

Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts

Haley Marketing

Every time I sit down and begin planning a LinkedIn sharing strategy I battle with what I think will work and what data proves will work. On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. A 30 Day LinkedIn Breakdown. So, what do I trust? Common sense says to trust the data.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Create “thought leadership” positioning with your market and 2) become. A great example is Moz’s Web Developer’s SEO. There will be more companies developing SLAs between sales and. Develop the processes that will facilitate your strategic goals. Developed, optimized and. Look for.

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. I was an aspiring golf professional, who was working at a club in the summer and playing golf in the winter at university.

5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]


Use these tips to source personalized, persuasive LinkedIn recommendations that will make your profile stand out against a sea of competitors. 5 Tips for Earning More High-Quality LinkedIn Recommendations. Choose someone that: you have worked with for six months or more. you worked with closely for a period of time. has benefited in a material way from your work.

3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world.

11 Lesser-Known LinkedIn Features You Should Be Using


We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. I tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. A great way to connect and exchange ideas is with LinkedIn groups.

10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation

Social Media B2B

As you plan to wrap up big projects before summer vacation, this is the perfect time to focus on one specific social media platform: LinkedIn. In the 2015 Social Media Marketing industry report from Social Media Examiner , 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform. Focus on that content and develop a regular cadence of posting.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. These four behavioral areas are being impacted, as well as, converging: (Market) Organizational Behaviors : How people work and interact in work environments today is significantly changing. by Delwar Hossain. For good reasons too.

Rethinking Referral Marketing: Develop a Strategy

Hinge Marketing

Factor in your specialties, differentiators , and positioning. How aggressively will you develop content? A tweet or LinkedIn post might be another form of flow content. When the two styles of content are working together, they create what we call the content funnel. Join us on Twitter and LinkedIn for more tips on driving referrals and new business. Referrals

The Cure for the Common Cold Call: LinkedIn Warm Calling


Luckily, today you can use LinkedIn to warm up the call and make the experience more pleasant and fruitful to both parties. To discover what’s important to John, read his LinkedIn Summary and information about his current position. If John has articles on LinkedIn, they can give you a window into his thinking and provide a launching point for a conversation. Be Visible.

5 Tips for Crafting Provocative E-Mails That Work!

The ROI Guy

You want to connect and engage with new prospects, especially earlier in their decision making process, so you are using emails / LinkedIn in-mails to reach out. So how do you craft provocative “challenger” sales emails that will help you better connect, and importantly, get your prospects to take positive action? The first: “Are you available this week for a meeting”? Delete. Delete.

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7 Social Media Marketing Mistakes to Avoid With LinkedIn

Hinge Marketing

With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. Are You Making Any of These 7 LinkedIn Mistakes?

Decorum Byte: Don’t be Negative; Practice Positive PR2.0

WindMill Networking

His positive and friendly manner impressed me, plus his focus on Deloitte’s goals and objectives in the right “fly zone” (per last month’s Profile Byte ). In a Google+ discussion , David indicated, “I use Twitter, LinkedIn and Google+ [for business]. I focus primarily on LinkedIn to enter into online dialogue with our target market and clients (i.e., Period.

How to Market Without a Business Development and Marketing Team

Hinge Marketing

One of the biggest struggles we've seen with professional services firms across multiple industries is how to drive business development and marketing for their firm when they don't have a dedicated marketing team. Make a Plan and Develop Your Message. Your messaging will ultimately help drive your business development and marketing efforts. See how that works!

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Interactivity of blog posts (comments as well as shares in social sites like Twitter, LinkedIn, Google+, Facebook, etc). Position and location on website or web page. Link-Specific Metrics.

A 10 Step Brand Development Strategy for Your Professional Services Firm

Hinge Marketing

If this is true, then developing a stronger brand is your most important task (that’s why we developed our Brand Building Guide ). Brand Development Defined. Brand development is the process of creating and strengthening your professional services brand. As we help firms develop their brands, we divide the process into three phases. Develop your website.

5 reasons B2B firms should invest in social media


Here are the most common objectives we run across in our work with B2B firms. This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. Establishing and cultivating visible thought leadership positions. Expanding brand awareness.

The Symbiosis of Business Development and Marketing

Hinge Marketing

In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. That is because business development and marketing need each other. In a successful firm, your BD team works with your marketing team. Business Development. Working Together. You get the idea. Marketing. Symbiotic Success.

How Does Social Media Work with Staffing and Recruiting Firms?

Haley Marketing

Increase brand awareness and develop a stronger company brand overall. Position your company as an industry thought leader. Daily posting at optimal times to LinkedIn, Google+, Facebook and Twitter. Monthly sharing of your content to social communities such as Reddit, LinkedIn Groups, and Google+ Communities. And that number is increasing all the time. Follower growth.

How to Use LinkedIn to Boost Your Real Estate Business

WindMill Networking

Change the way you market your real estate business by using LinkedIn. With more than 187 million members across 200 countries, LinkedIn has changed the way real estate professionals do business. Initially viewed as an online resume, LinkedIn is now thought to be the online social site for business professionals to connect, network and engage. Photo credit: Adriano Gasparri).

Your Profile: The Key to Real LinkedIn Success

Sales Lead Dynamics

Note: I co-authored this article with my good friend Marc Halpert, a LinkedIn expert. Turbo-charge your brand with a standout LinkedIn profile. A great profile will help you maximize the value of your LinkedIn network. Your profile is the real key to LinkedIn success. Your profile should reflect what you deliver: the benefits and results of working with you.

Fresh Perspectives and Tips from Business Developers in the A/E/C Industry


Or can technical professionals also be effective business developers? Some advantages of being a business developer with a technical background (or a technical staff member who is doing some business development): You already speak the language that many of the decision makers speak, and, in most cases, you can answer questions on the spot?without Never make a cold call!

Selling is to hunting like marketing is to trapping


Even if you’re coddled by a sales team or protected by the full force of an agency, you’re developing the skills associated with selling and marketing. They offered 20% to anyone in the company who landed clients, and since I was a senior guy relegated to a junior position (I really wanted to work at NMS), that 20% was a strong motivator. Are you a digital PR god ?

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How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? You see, variations of this tactic worked really well in the late nineties (and maybe in several years following). Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors.

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Sharing Content on Social Media Works…and this Staffing Firm’s Results Can Prove It

Haley Marketing

this stuff works. It’s time to have an honest conversation about Twitter, Facebook, LinkedIn and Google+. You are tech savvy enough to make it work to your advantage. In June, our team started created weekly blogging content and sharing that content through the company's Facebook, LinkedIn, Twitter, and Google+ pages. Measure What Works. Let’s get to the data.

17 Reasons Why I’m Lucky To Be In Business Development

EMagine B2B Blog

Being in Business Development in the B2B and Healthcare marketing world at eMagine is a very challenging yet rewarding position. Patrick’s Day, in honor of the leprechaun, I am sharing 17 reasons why I am lucky to be a business developer. Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them.