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Positioning Strategy: 5 Common-Sense Approaches that Never Work

Hinge Marketing

Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. But there are other more fundamental reasons they make poor positioning platforms. There are exceptions to every rule, including my claim that these approaches “never work.” Let’s find out why they are so beguiling and so utterly worthless as market positions.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report   released  by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Inbound Marketers – For Marketing Professionals. Google Analytics. Future trends.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Why LinkedIn Again?

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. is developing. In concert, GE has developed an active, devoted following on nearly every social channel—from. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. Everywhere I had been working felt like.

Linkedin for B2B Marketing

MI6 Marketing Agency

Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. Linkedin for B2B Marketing. Q1: How do you use LinkedIn - for networking, prospecting, professional development? Contact repository, some professional development. Personal page for networking and professional development. My friends use it to develop attendees for Webinars and workshops mostly. Q2: What LinkedIn applications do you find useful?

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. LinkedIn Summary. LinkedIn Recommendations. Good Examples.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” thought,  in light of the positive recognition, a “how-to” blog post about developing a LinkedIn group would be apropos.

10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation

Social Media B2B

As you plan to wrap up big projects before summer vacation, this is the perfect time to focus on one specific social media platform: LinkedIn. In the 2015 Social Media Marketing industry report from Social Media Examiner , 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform. Focus on that content and develop a regular cadence of posting.

Content Methodology: A Best Practices Report

This virtuous circle is only possible when the company works to build a culture of. content that values and evangelizes content, championing the positive impact it can. work,” Becker said. “We needed to prove that content can improve marketing’s. culture of content doesn’t emerge overnight, but working to build one across these. NEEDS DEVELOP. Content. According.

Rethinking Referral Marketing: Develop a Strategy

Hinge Marketing

Factor in your specialties, differentiators , and positioning. How aggressively will you develop content? tweet or LinkedIn post might be another form of flow content. When the two styles of content are working together, they create what we call the content funnel. Join us on Twitter and LinkedIn for more tips on driving referrals and new business. Sound daunting?

7 Social Media Marketing Mistakes to Avoid With LinkedIn

Hinge Marketing

With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. Are You Making Any of These 7 LinkedIn Mistakes? 1.

Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts

Haley Marketing

Every time I sit down and begin planning a LinkedIn sharing strategy I battle with what I think will work and what data proves will work. On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. On one hand, I try to share content that I think my audience will want to see, click, and share.

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5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]

Hubspot

Use these tips to source personalized, persuasive LinkedIn recommendations that will make your profile stand out against a sea of competitors. Tips for Earning More High-Quality LinkedIn Recommendations. 1) Think about what you'd like to communicate. Choose someone that: you have worked with for six months or more. you worked with closely for a period of time. project.

Staffing and Launching Your Content Marketing Program

success was attributed to work we did months ago. work needed,” he wrote in a blog post. Playbook series—the point where the difficult work. to execute a content marketing program, developed. experiences as publishers and the work we’ve done. you excited to come to work every day, pushing you to. We are still working. actual work.” So was I.

A 10 Step Brand Development Strategy for Your Professional Services Firm

Hinge Marketing

If this is true, then developing a stronger brand is your most important task (that’s why we developed our Brand Building Guide ). Brand Development Defined. Brand development is the process of creating and strengthening your professional services brand. As we help firms develop their brands, we divide the process into three phases. Develop your website.

The Symbiosis of Business Development and Marketing

Hinge Marketing

In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. That is because business development and marketing need each other. In a successful firm, your BD team works with your marketing team. Business Development. Working Together. You get the idea. Marketing. Symbiotic Success.

How to Market Without a Business Development and Marketing Team

Hinge Marketing

One of the biggest struggles we've seen with professional services firms across multiple industries is how to drive business development and marketing for their firm when they don't have a dedicated marketing team. Make a Plan and Develop Your Message. Your messaging will ultimately help drive your business development and marketing efforts. See how that works!

11 Lesser-Known LinkedIn Features You Should Be Using

Hubspot

We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. One way to customize your LinkedIn profile is by acquiring your unique URL.

Definitive Guide to Planning a New Content Initiative

At Divvy, we work closely with many of our. that work just for her. find the beauty tips, tricks and products that work just for her. working very well for them.” “If your content marketing is for everybody, it’s for nobody.” While it might take some hard work and convincing to narrow. Dig in Deep with that Persona – Go through a persona development exercise.

Decorum Byte: Don’t be Negative; Practice Positive PR2.0

WindMill Networking

His positive and friendly manner impressed me, plus his focus on Deloitte’s goals and objectives in the right “fly zone” (per last month’s Profile Byte ). In a Google+ discussion , David indicated, “I use Twitter, LinkedIn and Google+ [for business]. focus primarily on LinkedIn to enter into online dialogue with our target market and clients (i.e., strategy).

How to Use LinkedIn to Boost Your Real Estate Business

WindMill Networking

Change the way you market your real estate business by using LinkedIn. With more than 187 million members across 200 countries, LinkedIn has changed the way real estate professionals do business. Initially viewed as an online resume, LinkedIn is now thought to be the online social site for business professionals to connect, network and engage. Photo credit: Adriano Gasparri).

3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Interactivity of blog posts (comments as well as shares in social sites like Twitter, LinkedIn, Google+, Facebook, etc). Position and location on website or web page. Link-Specific Metrics.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Create “thought leadership” positioning with your market and 2) become. great example is Moz’s Web Developer’s SEO. There will be more companies developing SLAs between sales and. Develop the processes that will facilitate your strategic goals. 3. Developed, optimized and. Look for.

5 Tips for Crafting Provocative E-Mails That Work!

The ROI Guy

You want to connect and engage with new prospects, especially earlier in their decision making process, so you are using emails / LinkedIn in-mails to reach out. So how do you craft provocative “challenger” sales emails that will help you better connect, and importantly, get your prospects to take positive action? The first: “Are you available this week for a meeting”? Delete. Delete.

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17 Reasons Why I’m Lucky To Be In Business Development

EMagine B2B Blog

Patrick’s Day, in honor of the leprechaun, I am sharing 17 reasons why I am lucky to be a business developer. 1.) Google:  There are many reasons why all of us at eMagine are thankful for Google, but as for the business development aspect, it is very useful for research on the Internet. 3.) Content Resources: Feedly – I am a big fan of Feedly as content aggregator.

Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm

Hinge Marketing

Talent acquisition is a long-term strategy that identifies and addresses business goals, while recruiting is simply the process of filling a specific position or positions to address more immediate needs. Often the nature of the work and the caliber of colleagues are key. 2. Nobody likes working for a lousy boss. That’s true. And that’s also true. Research. The benefits?

Your Profile: The Key to Real LinkedIn Success

Sales Lead Dynamics

Note: I co-authored this article with my good friend Marc Halpert, a LinkedIn expert. Turbo-charge your brand with a standout LinkedIn profile.  A great profile will help you maximize the value of your LinkedIn network.  Your profile is the real key to LinkedIn success. Your profile should reflect what you deliver: the benefits and results of working with you.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Create “thought leadership” positioning with your market and 2) become. great example is Moz’s Web Developer’s SEO. There will be more companies developing SLAs between sales and. Develop the processes that will facilitate your strategic goals. 3. Developed, optimized and. Look for.

Sharing Content on Social Media Works…and this Staffing Firm’s Results Can Prove It

Haley Marketing

this stuff works. It’s time to have an honest conversation about Twitter, Facebook, LinkedIn and Google+. You are tech savvy enough to make it work to your advantage. In June, our team started created weekly blogging content and sharing that content through the company's Facebook, LinkedIn, Twitter, and Google+ pages. Measure What Works. Let’s get to the data.

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? You see, variations of this tactic worked really well in the late nineties (and maybe in several years following). Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors.

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Fresh Perspectives and Tips from Business Developers in the A/E/C Industry

Marketri

Or can technical professionals also be effective business developers? Some advantages of being a business developer with a technical background (or a technical staff member who is doing some business development): You already speak the language that many of the decision makers speak, and, in most cases, you can answer questions on the spot?without Never make a cold call!

Why Your PR Isn't Working (and How to Fix It)

Hubspot

And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations. Marketers who hone this skill develop a deep understanding of trends in their industry, and unmatched awareness for what constitutes a meaningful storyline and what doesn’t.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Create “thought leadership” positioning with your market and 2) become. great example is Moz’s Web Developer’s SEO. There will be more companies developing SLAs between sales and. Develop the processes that will facilitate your strategic goals. 3. Developed, optimized and. Look for.

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Influence development is a practice of building relationships with key individuals who have influence over your buyers’ decisions. Why does this work?