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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. And it all starts with powerful product messaging that makes your startup stand out.

Startups 161
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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. And, interesting fact – she’s Canadian!

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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences.

Linkedin 297
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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

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10 Sales Influencers You Should Be Following On Social Media

Zoominfo

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Even with just 140 characters, he manages to really get to the heart of what position you need to take during tough sales calls, and how to advance your career in sales. Jill Rowley. Trish Bertuzzi.

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Can B2C Marketing Succeed on LinkedIn?

Hubspot

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

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Essential Marketing Skills Checklist to Build Successful Career

Pam Didner

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Another common question is “how to accelerate” the pace required to reach an executive position as early as possible. It’s your responsibility to develop your soft skills continuously.

Planning 121