KoMarketing Associates

APRIL 10, 2020

In certain cases, we’re seeing keyword positional improvements but realizing the overall impressions in organic search results for these keywords are down period over period. Too often I’ve seen marketing teams put blinders on in their analysis when the form submission is completed. Analyze The Trends. Quality And Quantity.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Lead Agency

JUNE 2, 2019

LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Writing on the Web

FEBRUARY 29, 2012

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs. LinkedIn Groups. Other professionals.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Search engine optimization takes work, of course. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

DECEMBER 29, 2015

We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Tomorrow People

APRIL 10, 2018

With the move online, marketing has an even more important role to play in capturing prospects’ attention as they do their research in order to generate, nurture and deliver more sales-ready leads. So your overall content marketing strategy has to include everything from the look and feel of your site(s) and tone of voice.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

KoMarketing Associates

SEPTEMBER 16, 2020

It may also help you find a positive path forward at a time when there is so much uncertainty. To help you launch or hone an ABM program, we’ve assembled this 8-step plan for implementing account-based marketing into your B2B strategy. So save some budget for this aspect of getting started with account-based marketing.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

JUNE 25, 2019

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. Live Streaming.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. Here is a scenario where this type of mapping might work.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Online Marketing Institute

AUGUST 7, 2018

-The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Social Media 52

Social Media Work Management Marketing Management Class 52

Strategic-IC

MARCH 18, 2020

84% of event attendees have a more positive opinion of a company brand after an event (EMI & Mosaic)?. 70% of users become regular customers after an experiential marketing event (EMI & Mosaic)?. So what strategies and tactics can B2B Marketers deploy to substitute in-person events? Don’t throw all that hard work away.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

KoMarketing Associates

NOVEMBER 29, 2018

To learn more about why this was the case, we spoke to Grayson Kemper , Senior Content Developer at Clutch. It also produces positive brand impressions and drives further commercial interest in your company. Long story short, SEO is a combination of efforts and techniques that work to improve your site’s search ranking.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

EMagine B2B Blog

JANUARY 24, 2014

If you go down the proprietary path you’ll most likely be tied to your designer / developer forever. Open source means you’ll have freedom to select who works on your site. WordPress works wonderfully for most B2B websites! Keep expanding your followership on your social media sites, especially on LinkedIn.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. In order to make a positive and lasting impression with prospects, both consistency and relevance are key. B2B marketers continue to struggle with reflecting their brand’s personality on social media.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Goal Setting. Be Data-Driven.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

KoMarketing Associates

OCTOBER 3, 2017

There is a misconception that B2B social media strategy is easy to develop and implement. A few weeks ago I overviewed 7 Essential Steps In Developing A B2B Social Media Strategy. It’s very difficult to determine what the “right amount” of time really is for social media marketing. Commitment.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

Online Marketing Institute

JULY 24, 2018

-The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? job types like office support). businesses."

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Class 52

KoMarketing Associates

FEBRUARY 24, 2015

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Keyword Strategy Development – Every new asset presents an opportunity to be found in search; don’t forget to apply a keyword target. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

NOVEMBER 25, 2014

There is a misconception for some that a social media strategy is easy to develop and implement. It’s very difficult to determine what the “right amount” of time really is for social media marketing. It’s easy to stay committed to a strategy when there are positive results. Commitment.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

Hinge Marketing

APRIL 5, 2017

seems so very covert how Google remains secretive about what works and what doesn’t work to improve those rankings. These are usually the same folks that are in some way involved in the business development process. It could be “How to attract new business ” or “ business development.” It doesn’t work that way.

SEO 96

SEO Webinar Metrics Marketing & Strategy B2B 96

Oktopost

MARCH 2, 2020

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing?

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

SEPTEMBER 9, 2014

and help give you a more complete picture of their online marketing efforts. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts. LinkedIn is also a good place for competitive intelligence. B2B Online Marketing Blog Search Engine Optimization'

Research 120

Research SEO Press Tagging 120

Hinge Marketing

AUGUST 14, 2019

With a heavy tilt toward professional development, this series is ideal for any engineer looking to build their personal brand and advance their career. Marketing Out Loud. You might recognize Ahmad from his prolific use of video on LinkedIn (and his trademark Apple AirPods). Online Marketing Made Easy.

Work Management 104

Work Management Marketing Management Service Planning 104

KoMarketing Associates

NOVEMBER 1, 2018

Tell positive stories about the ways your company serves your community and showcase your employees and other customers—real people. 96% of the most successful content marketers agree that their organizations have built credibility and trust with their audience — how have you seen marketers make this change over the past year?

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

KoMarketing Associates

DECEMBER 1, 2015

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. However, like any team, our success didn’t come without hard work and overcoming a number of challenges along the way. Integrating Video into Our Work. Need Content Ideas?

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. Buyers will rely more than ever on online tools. Find out what you don’t know. Next look at your website.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

KoMarketing Associates

JUNE 21, 2016

One of the most exciting (and, let’s be honest, terrifying) things about working at an SEO agency is working on clients in completely different industries. It’s not enough to be an expert in one client industry or target market – you have to be an expert in all of them. But that’s also the beauty of it.

Forecasting 120

Forecasting Conference Content Vendors 120

Online Marketing Institute

JULY 20, 2018

-The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? What are reskilling and upskilling?

Work Management 52

Work Management Training Marketing Management Class 52

Walker Sands

MAY 28, 2020

Money that was originally earmarked for delicious food, speaker gifts and a cool venue for in-person events can now be reallocated to online event promotion, impactful follow-up and other digital tactics in your overall marketing strategy. Connect with your leads on LinkedIn. Why virtual events. Can you swing a personal mailer?

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Hubspot

JUNE 17, 2015

With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. 5 Tips to Help Financial Advisors Stand Out Online. Avoid Making Recommendations on Facebook, Twitter, and LinkedIn.

Online Marketing 28

Online Marketing Tips Work Management Marketing Management 28

KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

JUNE 18, 2015

“ Somewhat off the cuff, I replied “ I ask for them “ While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120