Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What’s the key to B2B marketing success? Influencers.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Trade Press Services Newsletter

JANUARY 4, 2024

Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. Click here to download our eight-step model that delivers a structured approach for planning, managing and optimizing marketing initiatives. Fuel up with data insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

MARCH 30, 2021

Product marketing is where sales, marketing, and product development overlap. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. It’s where marketing, sales, and product development come together. Quick Takeaways. Source: CoSchedule.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Start by conducting market research to discover what works best for your target audience. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Have a Formal Marketing Plan. Develop Strategic Marketing Objectives. Have a Formal Marketing Plan.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

JUNE 2, 2021

Learning to create content that showcases your expertise without being salesy positions you as an authority in your field, and building trust in your brand is critical for content marketing success. The course assumes nothing, starting with the basics and working its way to more complex topics. Truly, it is the future of marketing.

Course 332

Course Content Marketing Planning Best Practices 332

SocialPilot

DECEMBER 6, 2023

What makes you the architect everyone calls when they’re planning a new house? Why should a business get you to consult on their social media strategy? Write out a plan to help you develop each section and stick to it. Let’s face it, in this day and age they’re also likely to check your social media channels.

Personalization 89

Personalization Brand Identity Branding Tips 89

Webbiquity

OCTOBER 11, 2022

Customers will likely provide positive feedback if they feel their interaction with your product or service was enjoyable and valuable. Use Social Media Platforms to Your Advantage. Despite splintering across networks, social media platforms remain a powerful communication channel with customers and prospective clients.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. What works better: images or videos? Which images work best?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Act-On

OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. It can be separated into its own function, but if not, it usually falls under Brand.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. How can they best help with planning and execution? With so much to manage, it is crucial to choose your partners carefully.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. Reports show social listening is considered a “key planning element” by 82% of professionals. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months.

Social Marketing 96

Social Marketing Planning Work Management Social Media 96

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. You could host a contest on social media or share a news report on a current event.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Inspired and passionate about consumer insights, brand positioning, and overall brand development. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Employee spotlights are posts about your team members with details like their accomplishments, personality, and interests outside of work. 5 Best Practices for Creating an Employee Spotlight.

Social Media 109

Social Media Media Linkedin Impressions 109

Zoominfo

MAY 12, 2020

They’re attending networking events, following your company on social media, and applying for your open positions. They tend to have in-demand skill sets, a successful work history, and are less likely to be interviewing with other companies. When they are ready to look for a new position, they will remember you.

Network Marketing 278

Network Marketing Positioning Zoominfo Opt-out 278

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. The BASHO approach to account-based sales development takes valuable time researching specific target prospects—it can be a time-suck. And we’ve got examples.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. My commitment to mentorship and leadership development is a testament to my belief in the transformative power of effective leadership.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. For brands, social media casts a wide net and helps them create a stronger employer brand that will attract top candidates. 10 ways to say ‘We’re hiring’ on social media (post examples). Let’s dive in.

Social Media 101

Social Media Creativity Examples Media 101

Biznology

MAY 18, 2017

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Did I just describe your social media program? You’ve made it to the 2 nd phase of social media participation. What’s missing from LinkedIn programs.

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. What works better: images or videos? Which images work best?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

SalesGrape

SEPTEMBER 17, 2023

Better alignment between sales and marketing: By working together towards common goals, sales and marketing teams can improve collaboration and achieve higher conversion rates. This information can be obtained through LinkedIn profiles, company websites, or by reaching out directly to contacts within those organizations.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

ClickZ

MARCH 16, 2023

Bad news pings incessantly on our phones: the job of the media cycle is to put people in a ‘fight or flight’ mode to gain their attention. Despite the negative economic commentary, there are signs that consumers will continue to spend positively this year, keeping a recession at bay. Google won’t be spared, either.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Pam Didner

AUGUST 4, 2021

This includes motivating through fear, which I’ll delve into more in the positive reinforcement advocacy section of this post. But let’s talk about both tangible and intangible factors that are crucial as you develop your leadership process. These are achievable through several key methods. Keep reading for that and more.

Planning 120

Planning B2B Thought Leadership Leads Lead 120

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. Building a robust strategic marketing plan is crucial to guiding these decisions. Building a robust strategic marketing plan is crucial to guiding these decisions. See picture below. Example of SWOT: (Note.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 These could include LinkedIn, email marketing, content marketing, or SEO. This can help position your business as a thought leader in your industry. Were those good leads?

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Trade Press Services

JANUARY 29, 2024

To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. percent growth in the followers of the company’s LinkedIn page. Qualitative analysis of the employees’ posts also showed a positive contribution to the company’s reputation.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Choozle

FEBRUARY 21, 2024

It involves a combination of planning, understanding your equipment, verifying your own setup, implementing a buddy system for redundancy, cross-checking with your buddy, having a contingency plan for unforeseen challenges, and knowing the escalation process for seeking assistance if necessary. Why is this so important?

Work Management 67

Work Management Ad Building Contingency Planning Lead Scoring 67

Stevens & Tate

MAY 13, 2022

A great way to use a strategy is to work with the community and advocacy. Community and Social Media. When it comes to social media , it is important to engage, grow and leverage the audience. Engaging your social media community can include having a welcoming environment, timely responses, and reciprocity. Measuring ROI.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. How to Prepare Think of contingency plans and safety details first. Manage workflows and processes ahead of time.

Trends 157

Trends Planning Work Management Contingency Planning 157