ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

SendX

JULY 1, 2021

Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them. According to a study by Qualtrics , improved customer experience (CX) has an overwhelmingly positive effect on business, with 94% of customers saying they are likely to buy again from a business with “very good” CX.

Business 356

Business Template Customer Satisfaction Analysis 356

Webbiquity

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Webbiquity

MARCH 28, 2023

Evergreen Content Evergreen content should be the cornerstone of your overall content development strategy. Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. A reader can just pause at the products they find interesting.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Litmus

MARCH 29, 2021

Earlier this month, we took to our community on Twitter and LinkedIn to foster conversation about women who have impacted our careers. Who's a woman who has left a positive impact on you and your career (email or not)? Alice Li is an exceptional email designer and developer, currently working at Squarespace. The result?

Positioning 87

Positioning Work Management Marketing Management Paid Search Agency 87

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Developing classification groups for your leads depends upon what information you collect to help you understand the leads you’re generating.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Sprout Social

JULY 6, 2020

We’re constantly learning, so we’d love to hear more thoughts and ideas from you on Twitter. Developing your brand’s position isn’t something that social can do in a silo—if you aren’t already, work with other brand and communications stakeholders to have these conversations. Recognize your brand’s role. Check yourself.

Social Media 145

Social Media Paid Search Agency Marketing & Strategy Media 145

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. Create Visual Content.

Resource Management 362

Resource Management CMS Development Demand Generation Agencies Work Management 362

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business.

Analysis 92

Analysis Marketing AI Examples SWOT 92

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. Instead of a hard sell, social selling is all about building positive relationships with leads that will pay off over time. Social media is one of the best ways to develop that presence and show potential buyers that you can provide the service they’re looking for. Key Takeaways.

Peer-to-peer 171

Peer-to-peer Branding B2B Thought Leadership Brand Identity 171

PureB2B

MAY 30, 2022

Lead development and management are becoming more popular in B2B marketing and sales, and the reason is clear. Companies can use their lead development system to carefully evaluate interaction results to enhance customer experience and funnel conversions. Lead development is both transformative and disruptive.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Effectiveness 48

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. SERP features are all the little widgets of information Google (or Bing) can put into the search results. Search Result URL Information.

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Describe the most important need your product fulfills. Your Website Home Page (and Product Pages). Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 351

Ideal Customer Profiles Branding Brand Identity Differentiation 351

Navigate the Channel

NOVEMBER 6, 2023

Establishing a brand can sometimes be accomplished in just months…but in many cases, an effective brand can take years to develop. Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Webbiquity

MAY 11, 2021

An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. An outside firm offers a neutral position and looks only at what works best for the profitability and longevity of your brand. Ideally, you’ll conduct one every year or two and make adjustments as needed.

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Zoominfo

FEBRUARY 13, 2021

Previously, he held a Head position at LifeScore Labs. Follow Sears on Twitter 3.Natali He is a leader in infrastructure, data analytics, and application development. He previously held a position as Vice President of Pharmaceutical Operations and Information Technology at Biogen. Follow Matt on Twitter 6.Sebastien

Analytics 100

Analytics Business Digital Transformation Merchandising 100

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Apps, games and videos must be developed for Androids and iPads, as well. Developing a Mobile Marketing Strategy is Essential. Still not convinced?

Positioning 100

Positioning Business Mobile Marketing Stats 100

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level. And we’ve got examples.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Customers might be demanding more eco-friendly products.

SWOT 95

SWOT Budget Programs Eye-Tracking Advertising Benchmark 95

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A new consumer may try out your product at first on an impulse buy. While product quality remains the primary driver, many other factors influence customer loyalty. Guest post by Mehdi Hussen. Modern consumers are demanding.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Unbounce

JUNE 5, 2019

When it comes to launching a new product or business, my mantra is to “fall in love with the problem, not the solution.” Using landing pages to test a new product or service idea allows you to collect valuable customer feedback while remaining agile, and can shed light on the overall viability of your proposed solution.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Hubspot

FEBRUARY 24, 2020

At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. Despite the massive geographic and timezone change, I've learned a lot from both places about being a better product manager. This last year has been a blur.

Work Management 85

Work Management Marketing Management Product Peer-to-peer 85

Webbiquity

DECEMBER 4, 2018

Determine Product Messaging. To close deals, product language has to be consistent from the top of the funnel down to when a prospect becomes a client. Sellers and marketers have to collaborate to develop this consistency in product messaging. Develop Sales Rep-Influenced Content.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Go Beyond SEO

MARCH 13, 2024

Whether it’s sharing industry insights, behind-the-scenes glimpses into your manufacturing process, or showcasing your products in action, your content should be informative, entertaining, and shareable. Instagram is perfect for sharing visually appealing content such as product photos or short videos.

Social Media 78

Social Media Media Branding Brand Identity 78

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. What Is Social Listening?

Content 118

Content User-Generated Content FAQ Social Media 118

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. How about content that supports career growth and development, too?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Inspired and passionate about consumer insights, brand positioning, and overall brand development. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. The message resonated with women, resulting in the following: 36.8

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

ClearVoice

APRIL 11, 2019

When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. These factors include demographic information, patterns of behavior, motivation and goals. When you truly know your audience, you produce personalized content that delivers positive results.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Work Management 112

Work Management Marketing AI Brand Identity Branding 112

Martech Advisor

OCTOBER 31, 2019

User experience design focuses on how the end product will look and feel to the customers. The key elements of user experience (UX) include product usability, aesthetics, and how the customers ‘feel’ when they use a product. Positive user experience is essential for your customer experience strategy.

Touchpoints 62

Touchpoints Customer Satisfaction Work Management Marketing & Strategy 62

ClickZ

JUNE 15, 2023

After all, when you’re selling specific products and services, there is only so much you have to say, right? And most brands struggle with developing a successful blogging strategy. Attract a wider audience Obviously, your primary audience is those people who are looking for the products you are selling.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

ClickZ

MARCH 16, 2023

Despite the negative economic commentary, there are signs that consumers will continue to spend positively this year, keeping a recession at bay. Brands have the opportunity to find their editorial point of view beyond product information and support a range of communities with specialist knowledge.

Paid Content 131

Paid Content Brand Identity Paid Search Agency Branding 131

Martech

JANUARY 4, 2023

Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. They always know the best practices and latest developments and they’re happy to share them. Twitter: @davegerhardt (37.7K Twitter: @HeinzMarketing (113K followers). Twitter: @Shama (44.6K

Marketing Analytics Tools 125

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 125