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Lattice

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Does Your Team Have the Right Skills to Deploy Predictive Marketing?

Lattice

This calls for not only technical and data analysis skills, but also business communications to help all parts of the enterprise participate in and benefit from a predictive marketing strategy. Organizations need highly skilled professionals, versed in everything from data science to content development, to make their analytics efforts work.

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The Next Generation Platform for Account-Based Everything is Here!

Lattice

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business.

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Using Predictive Analytics in 2016 to Drive Full-Funnel Demand

Lattice

How Predictive Marketing Works. The Lattice Data Cloud help flesh out the data by adding insights from a variety of third party sources that cover financial, social, firmographic, web, technology and news updates. Predictive can help ensure you are adding the best new contacts to your database with the power of intent data.

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

How Predictive Marketing Can Help You Acquire New Customers. Year over year growth is something that all companies are looking to achieve, whether you work for a large established enterprise or an eager upstart. Predictive marketing can help you identify high potential targets within your existing marketing database.

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The Makings of an Award-Winning Video Marketing Tech Stack

Lattice

Many thanks to the entire Vidyard crew for throwing a great event and recognizing our hard work! We believe that video helps bring our story to life. From this, we’ve learned that when a prospect watches customer testimonials and explainer videos, it is a great buying signal for our sales development team to follow up on.