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Digital B2B Marketing
MARCH 22, 2012
You can develop Plans A through Z, but you will never have a plan for every possible development. Do Your Post-Mortem First When things are still going good, grab a couple people and start working out the things that can possibly go wrong. If the only constant is change, why does change so often take us by surprise?
Digital B2B Marketing
DECEMBER 11, 2012
In B2B marketing organizations, content marketing aims to help buyers buy. Content marketing provides the information buyers need to determine the type of solution they need, develop internal support for a change, create a short list of providers and address objections , all while positioning your company as a trusted resource.
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Digital B2B Marketing
NOVEMBER 10, 2011
Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. From there, you can begin to develop your strategy and plan. These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point.
Digital B2B Marketing
AUGUST 22, 2013
Developing personas is one of the first steps recommended by many B2B marketers. Unfortunately, many B2B marketers are working with personas that do more harm than good. And prospects that work with your competitors don’t go through their day terrified, while your customers sit on cloud nine popping bonbons all day.
Digital B2B Marketing
NOVEMBER 10, 2011
Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. From there, you can begin to develop your strategy and plan. These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point.
Digital B2B Marketing
OCTOBER 18, 2012
Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. It is often far easier to define the criteria for a target list than to develop the target list. Demandbase has a database of company information that can be used to develop lists based on your criteria.
Digital B2B Marketing
JULY 26, 2011
I enjoy working through conceptual problems and tend to digress to the theoretical. I’m passionate about marketing that serves the audience and helps the audience make the right decision. I believe social media should be about being social and developing relationships. I’m more anxious to start than to finish.
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