Crimson Marketing

MARCH 12, 2015

Cart Smarts: Craig demonstrates examples of how technology is allowing retailers to develop incredibly accurate marketing intelligence on store traffic patterns, buyer behavior such as “how many times a pair of jeans were tried on” and even what items are in a particular shopper’s cart at any given time.

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

APRIL 23, 2015

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” Source: Demand Gen Report.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

MAY 13, 2015

That’s where marketing technologists are particularly helpful as an integral part of the team. Companies need to focus on developing governance structures to guide the evaluation, selection, and management of marketing technology. Brinker: Most companies recognize the need to be more agile; the question is how.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

JULY 23, 2015

And can help measure marketing effectiveness. To develop that relationship, Marketing needs a process in place to score leads. By working with the inside sales team, Marketing can further qualify leads. More target marketing touches to help Sales get a prospect moving. Tracking Revenue Goals with Marketing Automation.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

NOVEMBER 18, 2013

Understand their buyer journey so you can provide the content they need to help them make informed decisions. Find “a managing editor with the skills and experience to develop your strategy and manage your content creation and delivery.” It’s a community that you help to create. Hire a managing editor.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

OCTOBER 27, 2014

In this post, we’ll explore a few of these benefits, along with the seven essential components to becoming or developing a Visible Expert. Sixty-six percent of the participants in our study also stimulate major business development within their organizations. Develop a Strategy for your Visible Expert Brand. How do they do it?

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

OCTOBER 29, 2014

Later, he discusses the benefits of working with content distribution hubs to optimize distribution according to your goals. Media Measurement: Whereas it was always difficult to measure the impact of traditional public relations, Mark defines how product marketing can now be measured and automated from first touch through to converted sale.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

SEPTEMBER 15, 2015

To explain how all of this works, Jennifer Davis, VP of Marketing and Product Strategy at display and digital signage leader Planar Systems, joins Moneyball for Marketing to share how Planar is using marketing technology (martech) and data analytics to engage with sales channel partners, buyers and end users.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

APRIL 29, 2015

But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” Meet with in-house creatives to develop or seek ways that the technology in question can be used to achieve objectives.

Brand Identity 100

Brand Identity Branding Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 24, 2014

Having a digital media strategy that includes connecting back to them on Facebook enables the existing relationship to develop and endure. He works with companies around the world to help them define and execute their strategies on Facebook.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

DECEMBER 11, 2014

Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

DECEMBER 3, 2013

To establish a strong relationship with your channel partners you need to not only provide them with good products/services to sell, but be easy to work with. “Channel partners want help with marketing, access to training and, when they first become partners, a coherent onboarding process. What do you do now?

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management CRM 100

Crimson Marketing

JANUARY 27, 2015

Before joining Toshiba Global Commerce Solutions in 2012, Leo worked for IBM for nearly 33 years. He helped bring IBM’s first personal computers to market, he was part of the company’s first mobile computing team, and he was lead product architect of the team that defined, developed and launched the successful ThinkPad brand.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

JUNE 7, 2013

An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads. By working closely with the sales team, you can help them determine which of these is the best solution. And the biggest problem after that is leads.”

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

MAY 18, 2015

Content marketing takes work. In doing so, you’ll build trust and develop a relationship that could eventually lead to a sale. Just make sure that your content is honest, smart and helpful. The post You Can’t Buy Thought Leadership: How Smart Content Marketing Works appeared first on. They seem to understand me.”

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

JUNE 25, 2013

This kind of data can be interesting, but it is not all that helpful in making strategic marketing decisions. Due to a failure, the interviewee worked an entire weekend when he was supposed to go on a fishing trip. A lot of researchers rely on driving the costs of research down, to get as many data points as they can – cheaply.

Work Management 100

Work Management Marketing Management Research Paid Search Agency 100