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Biznology

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Five Trends and One Unifying Vision 21st Century Leaders Should Focus on in 2022

Biznology

I was recently interviewed by Karen Mangia, VP at Salesforce, for Authority Magazine on the Great Resignation and the Future of Work. I shared with her top five trends we see in working with our clients: 1. Investing in human capital development is essential for attracting and retaining talent. His reason? “We Will they stay?

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How to Become a Great Leader in IT

Biznology

Measure metrics that make the organization as a whole work better. That said, there is still plenty of room to innovate when you’re working toward the larger organization’s goals. As a leader, you’re the person making larger decisions, while your team members actually do the work to carry out these initiatives.

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How to Perfect Your B2B Marketing Message

Biznology

But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process. Lawson Abinanti , the co-founder of Messages That Matter , is a master of message development for B2B companies. Lawson, you help B2B companies develop more powerful messaging in their marketing communications.

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How to Share More Video Content

Biznology

Of course, creating video content was never the point; video can work its magic if and only if it’s shared. How video is to be shared — especially in light of the unexpectedly successful hybrid sales models that developed during the pandemic — should influence the production process more than it does. Innovative video content sharing.

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The Great Resignation Wake-up Call: What it Teaches Leaders About Keeping Valuable Talent

Biznology

The significant rate of people exiting stage left from their work is one of many challenges we have faced during our Covid times. As a result, they don’t feel they are doing work that is important anymore. Psychologically, people like their work when they know – and are recognized – for making a difference. Am I significant?

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Why Distribution Strategy is the New Frontier of B2B Marketing

Biznology

I asked Mark Dancer, a deep thinker on the subject, to help us consider the possibilities. What should manufacturers keep in mind when developing—or rethinking—their distribution strategies today? As a Fellow for the NAW Institute for Distribution Excellence, you help explore the future of distribution. Thanks, Mark.

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Prioritizing Customer Experience Within Your Web Design

Biznology

Marketers and web developers face a significant challenge in meeting customers’ high user experience and website usability expectations. You can strengthen your brand identity by working through the following: What are your brand values? Enlist the Help of Experts. A quality customer experience relies on your brand identity.

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