B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

NOVEMBER 27, 2013

You might develop your scoring system by analyzing your top customers and answering questions like the following. From the answers to these questions you can develop a profile of your ideal, qualified customer. Develop a conversion process for lead types. What was their situation before they became customers?

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

JUNE 19, 2012

This morning each member of our group shared stories about the first technology company they worked with. They trust a technology provider with full control of the code, and when development isn’t done right or is behind schedule, the company can be in a vulnerable position when they want to make changes and get control of the code.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

OCTOBER 16, 2015

In June of last year, I worked with one of my clients to improve their marketing. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. WordPress has some wonderful features that help you manage multiple authors, allow them to add draft posts with their own login.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 21, 2012

Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle. But don’t just expect sales to do all the work from here.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

APRIL 30, 2014

It’s about building relationships that extend through the entire organization, from marketing to sales to customers service and product development. CMOs can work more closely with CIOs to find and implement digital marketing solutions. CMOs can work more closely with CIOs to find and implement digital marketing solutions.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

APRIL 24, 2014

The good news is that LinkedIn has added settings that allow you to remove the endorsement feature from your profile or modify how it works. If you need help optimizing your LinkedIn profile, contact me at New Incite today. I also work with individuals to optimize their profiles, so they and you don’t have to figure it out!

Linkedin 100

Linkedin Profiling Training Video Marketing 100

B2B Marketing Traction

FEBRUARY 1, 2013

In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. One way to help this marketer see the forest, is to incrementally introduce new initiatives, and prove that they work by tracking results. 3 Marketing Personalities You Need to Manage. Myopic Marketer. Marketing Micromanager.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

APRIL 22, 2013

Have you ever tried to get projects done when working with a micromanager? Micromanagement may have its pluses when you’re running a business and on multiple deadlines, but it can make the marketing work environment stressful and unproductive. ” Help your micromanager focus on what’s important.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

DECEMBER 16, 2014

Why isn’t your marketing working? Buyers have developed different expectations as consumers. Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. It’s because you are failing to engage buyers who are human.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

MARCH 18, 2013

The key is to be strategic about it, and understand how it can work for your business before you get started. Do you need help integrating social media with your existing marketing? At New Incite, we’ve developed a very cost-effective and practical approach. Contact us today to find out how we can help you.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

NOVEMBER 27, 2012

There is some variety to the test results depending on where text and images are placed on a page, but overall the “F” shape prevails and here is what this means to website owners and developers, according to Nielsen… 1. Visitors don’t read web page text word for word. They scan it.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

MAY 3, 2011

“We haven’t done much – we’ve been very busy with product development.” ” The old approach to product development and launch – develop the product and then work on the launch in a linear fashion – isn’t effective in today’s fast-paced technology world.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

FEBRUARY 6, 2015

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. I hope this how-to and the pros and cons list is helpful to you.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

NOVEMBER 18, 2015

And, yes, this does work for B2B marketing! Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram. Instagram and Pinterest have had very high adoption by individuals when they got started.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

SEPTEMBER 18, 2015

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. One had a product development niche that was reflected in its branding and social media content. Do you need help identifying the best positioning statement for your company?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

JULY 1, 2015

It’s one thing, if done well, that can help your business or organization grow faster. At a software company where I was Director of Marketing, our President allowed a Customer Service Rep to develop (in his spare time) a handheld device that would allow our users to more easily enter data into our system.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

SEPTEMBER 15, 2010

What I believe is OK and can get you better results as you get started in social media is to hire a social media consultant or marketing firm to help you analyze and plan your social media strategy. We’re as authentic and engaging as possible, because we spend time developing your marketing persona and strategy.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 7, 2010

Some of the key variables to getting marketing projects done include how individuals naturally focus their energy and prefer to work. At the Association for Strategic Planning annual conference in February, I was introduced to a unique assessment system designed to help individuals and teams maximize performance while minimizing stress.

Consulting 100

Consulting Planning Marketing Proposals Conference 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. The results will help you determine where to spend your social media time and money. One more comment about strategy – do you know where your prospects are?

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

NOVEMBER 23, 2010

The service provider in Portland, Maine, who worked with local companies or companies in a specific industry is now found online and has customers all around the world. In a sense the need businesses have for marketing is less for an ad agency and more for a public relations firm model.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

JULY 23, 2014

And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

DECEMBER 13, 2012

Now is a good time to think about what worked, what did not work, and what marketing tactics you will reduce or eliminate and what tactics you might add. Here are some ideas, based on what is working (and not working) with the marketing we’re doing at New Incite and for our clients. Watch developments in this area.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

MAY 21, 2014

If your product or service isn’t new, case studies and success stories can help your audience understand why you’re different and get a vision of what results they may get as your customer or client. Consistency will keep them engaged, build brand awareness, and – if done right – help convert them to buyers.

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2011

There are two major developments for B2B marketers I’m thankful for. Fact- and data-driven marketing helps provide a solution to merchant John Wanamaker’s comment, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Citizen Marketing and Social Media.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100