WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. A white paper can set the agenda for a purchase decision by convincing the reader that the areas where your product is better than its competition are the most important to consider.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Layout: Think about headings, essential links, and other details to develop the final piece.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Act-On

NOVEMBER 15, 2023

With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Sales enablement best practices can help you close the deal, and become the sales team’s new best friend. Marketing automation helps you provide the right content to the right person at the right moment.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Jonathan Kantor's Tip.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. How Long Should Articles, eBooks and White Papers Be? Pieces such as articles, eBooks and white papers tend to have greater character limits than short-form content.

Content Marketing 127

Content Marketing Paper Content SEO 127

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Only B2B

APRIL 3, 2024

be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Content Standard

FEBRUARY 11, 2015

A new report suggests that while email maintains several critical features that drive its value, white papers prove two times more effective at driving audience conversions. White paper content is one of three forms of information that more than half of B2B buyers examine when researching a purchase. billion in sales.

Paper 40

Paper Conversion Tools B2B 40

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. While Facebook still offers a number of tools that help you reach your target audience, recently, the social media giant shifted from a marketing focus to one that is grounded in connecting people.

Public Relations 65

Public Relations Social Media Paper FAQ 65

KoMarketing Associates

SEPTEMBER 13, 2018

If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Require an email address or contact information for big pieces of content, like ebooks and white papers. Ebooks & White Papers. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. Early-stage leads - those who are not ready to speak to a sales person yet – can be developed further with an effective lead nurturing program. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Website Design & Development Remember, your company’s website is an opportunity to make a good first impression on your audience. Content Creation. Distribution. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

FEBRUARY 3, 2021

Since they don’t need to branch out into design, backend development, or anything else, they can bring a wealth of expertise to bear on creating world-class content for their clients. An agency that specializes in content can zero in on producing top-quality material : writing that sets your brand apart as a thought leader in your field.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Marketing Insider Group

JULY 21, 2020

And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). Statistics can help us see into (and plan) for the future. Artificial Intelligence Looks to Double Developed Countries’ Economic Growth by 2035.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

SmartBug Media

APRIL 24, 2023

The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems. Once your personas are developed, keep them in mind while you develop a consistent content schedule. The guide arrives in their inbox.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. At our agency , we’ve developed and executed a wide range of MDF-funded programs for dozens of tech clients. Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Webbiquity

MARCH 7, 2023

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. They cut corners, overbill, and try to manipulate results rather than focusing on quality work that will help clients over the long term.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Trade Press Services Newsletter

JANUARY 4, 2024

As you chart your course, here are seven tips to help navigate the journey forward. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Now is the perfect time to prepare for the stormy waters ahead. Set your North Star.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

APRIL 19, 2021

Your engineers and even some founders are innovators and developers, but sometimes they’ve immersed themselves in geek-speak for so long that they have a tough time explaining the need for your solution in a way other people will easily understand. For that reason, putting a human face on each target customer segment can help.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. If you’re looking to leverage your thought leadership, drive engagement, and increase brand awareness, you’ll want to develop a marketing strategy that gets the most out of the event. Source: ON24.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

The ROI Guy

SEPTEMBER 13, 2011

You don’t need to have a white paper already developed in order to create an Interactive White Paper.

Paper 40

Paper Order Content Demand Generation 40

Marketing Insider Group

DECEMBER 4, 2019

Listing the benefits of your services on your website increases engagement and the chances of converting; and at the very least, can help improve your domain authority. Setting up prominent call to action buttons will help increase conversion rates. Constantly keeping up with industry standard will help improve your landing pages.

Landing Pages 322

Landing Pages Conversion Top of Funnel Classified Ads 322

Vision Edge Marketing

APRIL 5, 2022

Content is a broad umbrella term for any type of consumable information developed by an individual or organization, whether print, digital, textual, visual, or auditory. . Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Content Standard

AUGUST 12, 2021

Image attribution: freestocks.org on Pexels Tracing the Content Development Spectrum For many (but not all) brands, thought leadership content development evolves in stages—much like an overall content marketing program does as it matures. Developing that content is an ongoing effort.

Thought Leadership 139

Thought Leadership Differentiation Paper Lead Scoring 139

The ROI Guy

MAY 15, 2012

To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.

Paper 40

Paper Enterprise Management Mobile Marketing Demand Generation 40

Optinmonster

FEBRUARY 15, 2024

It involves copywriters to create the content, designers to make the deliverable look great, and developers to automate delivery. Beacon makes it easy for anyone to create and deliver professional lead magnets, without needing a writer, graphic designer or developer. It’s a bullet-proof formula that’s proven to work.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

EMagine B2B Blog

DECEMBER 10, 2014

If you are that novice user that is currently struggling with deciphering your data, we’ve developed a new White Paper that can help. Although GA houses an abundance of data relating to how your website is being found and used, it can be difficult for a novice user to be able to cut through all the “noise.”

Marketing Analytics Tools 40

Marketing Analytics Tools Paper Analytics Google 40

Hinge Marketing

JUNE 14, 2021

Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. In short, it helps establish you as a thought leader in your space. White Papers/Executive Guides . Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Content Strategies for Sales Alignment Customer-oriented content can help prepare prospects for more aggressive sales techniques and offers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SmartBug Media

APRIL 3, 2023

By developing content that speaks to both personas, your potential customers know the solutions you offer that best fit their needs. When you have that nailed down, it gets exciting: You can now begin developing content for your personas—based on their lifecycle stage. For example, Offer A is an awareness white paper.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98