markempa

FEBRUARY 9, 2015

Begin by developing a catalog (think: library) of all of your lead nurturing content. Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Keep your emails brief, relevant, helpful, informational, but not promotional.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Sharpspring

APRIL 29, 2020

Most of your posts should be designed to provide your customers with useful information or help them solve a problem. You have great content that you want to promote, such as an upcoming webcast. It’s ok to promote your webcast with multiple posts. Help your employees get started by hosting a LinkedIn lunch and learn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Onalytica B2B

DECEMBER 13, 2017

Mari is an expert webinar leader and live webcast host, and serves as Brand Ambassador for many top companies. I specialized in e-commerce, information products, email marketing and business development coaching. Their global success is amazing and I love how even their Facebook video ads strive to teach and help.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. They focus on delivering short-form webcasting (i.e. Founded in 2014, Accelevents is a virtual event tool helping you promote and track your event success. These will help you track event promotion. Which solution will suit your needs?

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Content4Demand

AUGUST 6, 2019

Here are three strategies and lots of tactics to help you create the content and campaigns that will make your partners sales and marketing superstars. Here are three proven tactics to help make it happen. You’ll also want to develop a co-brandable brochure. Quarterly webcasts. Grow Your Partnerships. Podcast series.

Advertising Agencies 46

Advertising Agencies Advertising Channels Marketing & Strategy Marketing Strategy 46

Content4Demand

AUGUST 6, 2019

Here are three strategies and lots of tactics to help you create the content and campaigns that will make your partners sales and marketing superstars. Here are three proven tactics to help make it happen. You’ll also want to develop a co-brandable brochure. Quarterly webcasts. Grow Your Partnerships. Podcast series.

Advertising Agencies 41

Advertising Agencies Advertising Channels Webcast Marketing & Strategy 41

Content4Demand

MAY 14, 2020

Messaging maps in hand, we developed ideation and ultimately created more than 21 assets in a variety of formats over the next six months, mapping back into the buyer’s journey framework for each persona. The library included everything from E-books, checklists and infographics to articles, social media and blog posts.

Account Based Marketing 70

Account Based Marketing ABM Webcast B2B Thought Leadership 70

NetLine

JULY 27, 2021

Together with our friends at ON24 , we compiled a lookbook detailing 10 inspiring and award-winning digital experiences that will help you better understand what consumers are expecting and how you can incorporate it into your B2B strategy. What Your Digital Experiences Need to Truly Engage Your Audience.

Webcast 52

Webcast Webinar Metrics Landing Pages Paid Search Agency 52

Adobe Experience Cloud Blog

APRIL 10, 2017

If so, the application and integration of your solutions will be the most important elements, and you may need to provide partners with additional development resources from your team, at least one ‘sandbox’ for development and testing, and full access to API roadmap discussions. Structuring Your Program. 3 Basic Levels of Partnership.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Content4Demand

DECEMBER 8, 2020

So I’m focusing on that section of the report to share some of the most helpful advice to maximize webinar and digital event content. Whether they’re webcasts, virtual roundtables or online panels, these virtual events come with a steady stream of opportunities to deliver valuable content. Webinars Are Workhorses.

Webinar Metrics 101

Webinar Metrics Top of Funnel Peer-to-peer Digital Marketing Funnels 101

Conversica

APRIL 18, 2019

I recently had the opportunity to sit down with Kristina McMillan, Director of Sales Development at Five9, to discuss best practices for sales development and lead follow-up. We did a webcast together, and I wrote up the highlights and some Q&A with Kristina below. Kristina and I during the webcast.

Top of Funnel 40

Top of Funnel Practices Webcast Peer-to-peer 40

Envy

FEBRUARY 16, 2022

To help you stay up to speed with everything cyber security, we’ve pulled together a roundup of the top cyber security resources currently out there. Targeted to CISOs, the blog covers news such as new hires, product launches and conferences, in addition to industry developments. Are we missing any? I The Blogs. Post frequency: Daily.

Resources 118

Resources Work Management Paid Search Agency B2B Marketing 118

Content4Demand

MAY 1, 2020

If you missed the webcast, you can watch it on demand here. This will help you create relevant and immersive experiences that your audience wants to binge. What are their challenges, and how can you help them? Only ask the latter if you believe you can authentically help them.

Planning 88

Planning B2B Thought Leadership Webcast Webinar Metrics 88

LeadsRX

APRIL 13, 2021

“LeadsRx and its approach with multi-touch attribution as the industry standard methodology certainly provides value to the industry,” said Daryl Battaglia, SVP, Market Development and Strategy, Audience Measurement at Triton Digital.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Only B2B

MARCH 17, 2020

Use account-based marketing to help drive the right people from the right organizations to attend and meet with your team. Use account-based advertising to stay top-of-mind with event contacts and develop your reach to their colleagues who didn’t attend the event — even if you don’t have their contact information. Audience Attendance.

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

Content4Demand

MARCH 31, 2020

They help you uncover the underlying concerns, feelings and motivations behind the quantitative responses to give you deeper insights. Develop Your Buyer Personas Both quantitative and qualitative buyer surveys — and combinations of both — are great ways to research your personas. Here’s one scenario.

Customer Surveys 53

Customer Surveys Peer-to-peer B2B Marketing Buyer Personas 53

ClearVoice

AUGUST 3, 2021

Journalistic groups and organizations offer education on best practices in the field, offer training to develop reporting skills, and introduce new techniques in the industry. This is an opportunity to work together and learn from more senior journalists on developing projects, presentations, and collaboration in journalistic conferences.

Organization 104

Organization Press Ethics Thought Leadership 104

Crimson Marketing

JULY 23, 2015

And can help measure marketing effectiveness. To develop that relationship, Marketing needs a process in place to score leads. More target marketing touches to help Sales get a prospect moving. Many marketing professionals would say it’s not possible or desirable to meet a quota. Tracking Revenue Goals with Marketing Automation.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Launch Marketing

MARCH 17, 2021

To help you make the most of it and engage your audiences, we examine several important aspects of a virtual product launch below. Deciding what platforms or mediums are best suited for your product will help you maximize awareness and impact. Preparation. Ensure that your website is up to date as well.

Product 62

Product Marketing & Strategy Paid Search Agency Webcast 62

Marketing Insider Group

JANUARY 13, 2011

We need to develop innovative new products. I interviewed our top customers very briefly and asked them how they found out about us, what information helped them chose us, what made us unique in their minds and whether they were open to being references. All webcasts were recorded for both audio and video. Talk to a customer!

Webcast 100

Webcast Work Management Marketing Management Content 100

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. Additionally, HIMSS offers a plethora of educational resources and professional development opportunities for members. Here are a few organizations that specialize in developing cybersecurity research and insights.

Work Management 102

Work Management Marketing Management Research Organization 102

Launch Marketing

SEPTEMBER 26, 2018

When asked why they think their organizations do not plan to develop a content marketing strategy within 12 months, marketers listed several reasons, most of which centered around having too small of a team, a lack of time to address content marketing and content marketing being a lower priority for them. Webcasts / Webinars.

Webinar Metrics 67

Webinar Metrics Marketing & Strategy B2B Work Management 67

Content4Demand

AUGUST 29, 2019

Content syndication can help you amplify your messaging and boost lead-gen efforts. The vast majority of marketers use white papers (85%) and webcasts (60%) for syndication, but we recommend breaking that pattern when it makes sense. Here are some guidelines to help you determine whether your content is syndication-friendly.

Tips 46

Tips Lead Gen B2B Thought Leadership Webcast 46

Hubspot

JANUARY 11, 2021

Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. In this post, we'll provide eight tips curated from Microsoft's Marketing with Purpose Playbook to help you create more inclusive advertising, reach more customers, and grow your business.

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

The ROI Guy

SEPTEMBER 20, 2011

For marketing executives, content marketers and others responsible for developing content and marketing strategies, this webinar will help you answer the following questions: How much are your peers spending and what strategies / tactics are they using? AT=pb&SP=EC&rID=48580867&rKey=61578490579b32cb.

Buyer's Journey 40

Buyer's Journey Webcast Allocation Peer-to-peer 40

Content4Demand

DECEMBER 6, 2019

Whether you’re already leveraging them in your content or plan to in the new year, here are 10 tips to help you make the most of case studies. Develop case study portfolios around shared characteristics, whether it’s pain points, industries, geographic regions or solutions. Use Case Studies to Seal the Deal. Make Them Interactive.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Marketing Insider Group

MARCH 20, 2012

Marketing often seeks to drive long term while also helping sales has to hit their quarterly numbers. At some point, we need to sit down and have a conversation about how we are going to help each other sell more stuff, to more buyers, at a higher price in a way that helps our customers. How many webcasts were produced.

Personalization 100

Personalization Planning Webcast Lead Ranking 100

KoMarketing Associates

MAY 23, 2017

You can even build out a Twitter List like “The Top 50 Influencers in the [Industry] Space” to set yourself up for ongoing engagement and help stand out from other businesses. Promoted Tweets can also help spread these types of messages to highly targeted and relevant audiences. Get Noticed by Prospects.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Content4Demand

AUGUST 7, 2020

Last month, we gathered our expert strategy team for a roundtable to discuss some of the exciting new developments we’re seeing in B2B influencer strategy. We recently aired a webcast that dives into how Bottomline turned its influencer campaign into its top driver of web traffic and a key source of MQLs.

Top of Funnel 104

Top of Funnel Work Management Webinar Metrics Marketing Management 104

Content4Demand

JUNE 9, 2020

An ideal internal subject-matter expert could be a division executive, a member of your C-suite or a product developer. Just focus on being helpful, adding value and having a great conversation. Register for our upcoming case-study webcast to see how they did it. It really depends on your target audience.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Buzz Marketing for Technology

JULY 24, 2008

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. Live Webcast. Watch the live Webcast* during the discussion on June 11. Submit Your Questions Now.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Metadata

SEPTEMBER 19, 2022

In this blog, we’ll help you find your “who” by going over need-to-know audience segments and five of the best targeting tactics. Targeted marketing is a proven, effective method of attracting new customers, generating additional revenue, improving ROI, and helping your business grow. What is targeted marketing? Psychographic.

Paid Content 52

Paid Content Examples Psychographics SMS 52

Webbiquity

NOVEMBER 3, 2014

Those seven (or eight, or 12) brand exposures can come through a variety of channels—industry news sites, social networks, blogs, online ads, analyst reports, search—which is why content development forms the base of a web presence optimization strategy. On the other hand, webinars/webcasts are used by less than half of b2b marketers.

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Marketing Insider Group

APRIL 24, 2012

Yes, content marketing is just another term for marketing because effective marketing should already seek to deliver on the needs of individual buyers at different stages of the buying cycle with helpful information and educational content. And stop there…create a webcast from the content featuring the customer.

Marketing Budget 100

Marketing Budget Paid Search Agency Companies Cost per Acquisition 100

Buzz Marketing for Technology

JUNE 27, 2008

Geographically, the majority of users were in North America, Europe and Japan; large areas of the developing world provided no data at all. “Combining massive quantities of data, insights into human psychology, and machine learning can help manage surprising events, says Eric Horvitz.&# One of them is Modeling Surprise.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Zoominfo

JANUARY 29, 2018

But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. Networking is critical to your career and professional development. It helps you generate social capital and expand your influence. Continue reading. Continue reading. Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113