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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

Here’s 11 of our favorite content marketing TED talks to help shed light on how you can take your own marketing efforts to the next level. How Physics Helps Me In Marketing By Dan Cobley Video Source: TED In this TED talk, Dan Cobley, former Chief Marketing Officer at Google, argues that physics and marketing have a lot in common.

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How Should LinkedIn Algorithm Changes Affect Your Strategy?

Top Rank Marketing

But there are plenty of publicly available details and insights to help you shape your content strategy – including recent revelations from LinkedIn itself. Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media.

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” What most brands want is to reach as many people as possible right?

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

Develop a Social Media Strategy. Knowing your audience’s interests and demographics is key for developing a content strategy that appeals to them. Even worse, it’s easy for your posts to be buried in a flurry of updates, announcements, and news—unless they go viral. This will help increase attendees’ awareness of your brand.

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Top book and podcast recommendations for martech professionals

Martech

Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are some marketing technology professional development books and podcasts that I find useful.

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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

Domain authority is a numeric score, developed by Moz, that represents how likely a website is to rank on search engine results pages (SERPs) compared to its competitors. Including quality backlinks can help avoid significant changes in your score, but doesn’t rule out fluctuations since competitor backlinks can’t be controlled.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Your content helps them to qualify your business as a viable option for whatever their needs. Marketing is all about sharing a message. How do I do XYZ?