Marketing Insider Group

DECEMBER 29, 2020

Marketers should capitalize on the opportunity to develop real relationships with customers. So much “normality” has spiraled out of control that it’s challenging to know where to turn for helpful advice, truth, direction, and empathy. Video Marketing and Sales. Mobile video consumption increases by 100% every year.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

KoMarketing Associates

OCTOBER 19, 2022

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. Additionally, 29% are developing three to five times more content than they did just 12 months ago. This was followed by video content (49%).

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JANUARY 31, 2023

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. To help you determine whether a marketing agency’s capabilities are a good match for your company, we’ve compiled a list of 7 factors you need to consider.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Website Design & Development Remember, your company’s website is an opportunity to make a good first impression on your audience. Watch the short video on email marketing below. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Webbiquity

FEBRUARY 28, 2023

There are numerous analytics tools available today that help companies better understand their data in order to make informed strategic marketing decisions. Video Content Marketing Video content is important for B2B eCommerce companies looking to better engage with prospects, promote their offerings more effectively, and boost sales.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Making these animations creative and easy to understand helps your audience connect with what you offer. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Start with these questions to help create an effective plan of action. Define and refine your objectives clearly.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

MARCH 28, 2023

Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. Evergreen Content Evergreen content should be the cornerstone of your overall content development strategy. Look at this anagram solving tool from UnscrambleX.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. Set up virtual booths with interactive features including images, brochures, data sheets and videos.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

JULY 21, 2020

And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). Statistics can help us see into (and plan) for the future. Artificial Intelligence Looks to Double Developed Countries’ Economic Growth by 2035.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive. Content Curation The first way AI can help generate content is by curating existing content.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. . Quick Takeaways.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Marketing Insider Group

MAY 24, 2023

Image Source: Giphy Now, Google is racing against the clock to develop their own AI-powered search engine and upgrade their existing platform with new AI features. But now that that the competition has reached an all time high, Google is developing their own AI-powered search engine, and they’re calling it “Project Magi”.

Google 202

Google User-Generated Content Intent Search Marketing 202

Vision Edge Marketing

JANUARY 31, 2023

This is what makes it an essential aspect of organizational learning and development. This can be attributed to the fact that knowledge transfer helps ensure that the organization has a pool of knowledgeable and skilled employees who can take on new challenges and responsibilities. Encourage internal and external knowledge sharing.

SME 209

SME Work Management Marketing Management Bandwidth 209

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Martech

DECEMBER 26, 2023

Instead, look for AI-augmented systems to help make experience and service more efficient for marketers and agents. If you have AI helping, you’re going to be able to make sure that agent has the information right in front of them, served up in context, and they don’t need to go hunting around for it.”

Marketing AI 141

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 141

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. What is genAI exactly?

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

Salesforce Marketing Cloud

FEBRUARY 20, 2024

I downloaded TikTok and Instagram and started making ridiculous videos about living life with a disability, about being a young face of ALS, about the disgusting taste of my medicine — anything I could do to get people googling ALS and learning more.” Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Navigate the Channel

NOVEMBER 21, 2023

Once you have selected your audience and budget for your paid campaign, you’ll want to develop messages for your expanded audience. While it may be best known for entertaining videos, it’s also an effective vehicle for instructional videos. However, the ability to create engaging, high-quality videos is key for this medium.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. Focusing on use cases first is more helpful to your overall strategy. Personalized Videos Personalized videos are not used by every business development team, but even before AI, this was a growing category.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

illumin

MARCH 19, 2024

The social media giant’s long-term goal is to develop technology to detect and label all AI-created content on its platform internally. It’s a strategic move on Meta’s part to try to remove themselves from this equation, saying: “We must help people [distinguish] when photorealistic content they’re seeing has been created using AI.”

Generation 111

Generation Classified Ads User-Generated Content Content 111

Martech

JANUARY 30, 2024

Sentry provides SaaS error and performance monitoring to developers. Sentry’s customers are developers and, as Szu put it, “Developers by definition are very, very, allergic to being tracked.” Also, developers are hyper-sensitive to anything that even smacks of standard marketing.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. Let’s dive in and see how content marketing can help your HR department achieve key business goals.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Top Rank Marketing

APRIL 3, 2024

Here, we’ll delve into what we consider the most impactful data points and insights on crafting a hook, video posts, formatting, Text + Image posts, nurturing, and more. Imagine if Jonas Salk, the man who developed the first safe and effective vaccine for polio, shared his initial findings on LinkedIn.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

SmartBrief - Marketing

FEBRUARY 27, 2024

While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16

Video Marketing 76

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 76

Navigate the Channel

NOVEMBER 6, 2023

Establishing a brand can sometimes be accomplished in just months…but in many cases, an effective brand can take years to develop. Utilizing social media ad campaigns can help with promotional efforts by streamlining your target audience and expanding your content’s reach.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Scoop.it

APRIL 11, 2024

The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. Moz develops SEO software tools and regularly hosts webinars to train business owners on web development, SEO, and analytics.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Your content helps them to qualify your business as a viable option for whatever their needs. Slice up audio and/or video sections and turn them into short-form videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. This tier recruits and manages over 100,000 VARs and resellers globally who help their clients with cloud migrations.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership? Many of them offer COVID-19 vaccinations.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

ClearVoice

DECEMBER 18, 2023

Develop your buyer personas. From there, create detailed persona profiles, including how your product or service can help them. Should you speak with current customers when developing buyer personas? What is most important in your buyer’s life, and how can you help them get more of it? Give each one a name and backstory.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Hubspot

MARCH 11, 2024

For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Video Marketing 73

Video Marketing Outreach Multi-Channel Work Management 73

ClearVoice

SEPTEMBER 22, 2023

The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few. Accelerate telehealth adoption through informative videos and other content explaining your telehealth process.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97