SmartBug Media

MARCH 15, 2024

Businesses must keep pace with the latest developments to stay ahead of the competition. Here’s a look at some of the key trends driving franchise marketing in 2024. They can answer common questions, offer product recommendations, and help with purchases. The rise of influencer marketing is one example of this trend.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. So, B2B marketers must develop a renewed focus on building trust with clients and prospects.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

Trends 86

Trends Funnel Advertising Digital Marketing Funnels Loyalty 86

Webbiquity

MAY 3, 2022

You can find the full report here , and a helpful summary from Practical Ecommerce here.) 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. Those developments will permanently change how events are planned, produced, and participated in going forward. Here are a few more.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Trade Press Services

FEBRUARY 26, 2024

Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels.

Trends 106

Trends B2B Thought Leadership B2B Thought Leadership 106

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. It can help you deliver the best content consistently and creatively. Related topics and queries can be especially helpful for identifying alternatives to keywords with a lot of competition for top positions in Search Engine Results Pages (SERP).

Marketing AI 173

Marketing AI Trends Google SEO 173

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. ” In 2024, we should expect to see this trend continue but also to become more sophisticated.

CMS Development 108

CMS Development SEO Trends API 108

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.

Design 72

Design Trends Guidelines Class 72

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Quick Takeaways. Image source: [link]. Mindfulness and Wellness.

Trends 260

Trends Marketing AI Co-Registration Merchandising 260

Tomorrow People

JANUARY 8, 2021

Here are some of the key trends we see shaping the months ahead, as marketing moves forward to greet the changes. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy. 2021 marketing trend 2: Product marketing takes the lead. 2021 marketing trend 5: Social purpose is no longer just a ‘nice to have’.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Read more here. Find these articles interesting? Continue to read here.

Trends 78

Trends Planning Work Management Marketing Management 78

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. We’ve got something different. Finding the right information is tricky.

Work Management 62

Work Management Paid Content Trends B2B Marketing 62

Zoominfo

JULY 27, 2021

Here are a few trends recruiters should be aware of while looking to hire in the post-pandemic environment. Macroeconomic trends affecting recruitment and hiring in the post-pandemic economy. While overall numbers show positive developments, they are still below what economists expected at this point in the recovery. “If

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

Marketing Insider Group

NOVEMBER 26, 2019

Marketers use DMPs to store anonymized third-party data in order to develop lookalike audiences and target ads. . “This helps identify clear long-term sequencing as well as immediate next best steps.” But developing new APIs is only half the battle. Personalization is improving.

Trends 287

Trends Marketing AI Work Management Marketing Management 287

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. And they need help. These steps can help you improve your strategy. Quick Takeaways.

Top of Funnel 295

Top of Funnel Buyer's Journey Trends Lead Scoring 295

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth.

Trends 116

Trends Work Management Business Forrester 116

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry.

Marketing AI 200

Marketing AI Enterprise Management eCommerce Work Management 200

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. Before you consider hopping on trends for your brand, there’s a few things to consider. #1 1 Will this social trend add value to your brand?

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. This list will help. Brand bringing this trend to life: Spotify.

Youtube 137

Youtube Trends Marketing & Strategy Content 137

Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. AR commerce trends. Social commerce.

eCommerce 143

eCommerce Trends Social Media Amazon 143

DAGMAR Marketing

DECEMBER 28, 2023

Before we enter a new year of innovation and endless possibilities, we’ve gathered a list of some of the most memorable moments in marketing, in addition to some hints about new trends we could potentially look forward to in the near future. With so many to choose from, we developed a list of AI tools every business should try at least once.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Only B2B

AUGUST 11, 2020

The incorporation of digitization, help these businesses to develop the operational strategies. So, if you are among the people who don’t want to be left behind, then let’s check the upcoming trends of 2021, that will reshape the telemarketing field and will deliver the maximum benefits. Artificial Intelligence In Telemarketing.

Telemarketing 147

Telemarketing Marketing AI Trends Digital Transformation 147

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 93

Design Trends Marketing Websites B2B 93

ClearVoice

DECEMBER 8, 2021

As we approach the end of 2021 and launch into a new year with new marketing opportunities, here are some of the top trends, tips, and news tidbits to look out for. Digital Marketing Trends: Twitter enhances e-commerce support with ‘Live Shopping’ experience. Take a breath, reader.

Trends 115

Trends Examples Paid Search Agency Advertising Agencies 115

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This builds a loyal following of buyers.

Top of Funnel 82

Top of Funnel Trends B2B Thought Leadership Buyer Personas 82

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Seeing the shift from email being one of many responsibilities for a marketer to the development of specialist roles feels like email finally being given its due.

Email Marketing 90

Email Marketing Design Trends Work Management 90

Martech

DECEMBER 4, 2023

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. A strategic content approach helps build lasting connections with your audience. Use heat mapping and behavior analytics tools like Microsoft Clarity to help identify any opportunities for improvement.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Biznology

JANUARY 26, 2022

I shared with her top five trends we see in working with our clients: 1. Investing in human capital development is essential for attracting and retaining talent. But training budgets to develop talent are typically the first to go in a business down-turn. The good news is our clients are figuring this out. His reason? “We

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year. The Ultimate Email Marketing Trends in 2023.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

seo.co

APRIL 26, 2023

For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. They’ll also tell you that it’s important to stay up to date on the latest trends.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Want to see what’s trending in email design?

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. To help you figure out what to prioritize in 2022, Conductor combed through search data and identified the top five eCommerce trends brands will embrace in the new year.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

ClearVoice

NOVEMBER 28, 2022

Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Each year content blog trends will either remain the same or shift to new avenues. Trends from 2022 that are here to stay.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93