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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. Your site should be fast and responsive, with all the needed information.

eCommerce 290
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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. That’s a huge part of why Google developed GA4. Which means those annoying cookie consent banners and popups will remain with us, on most sites, a while longer. MixPanel Capterra rating: 4.5 (117

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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 281
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Three Advanced SEO Keyword Tactics

Webbiquity

This is particularly true for sites where there been several different “cooks in kitchen,” so to speak, over time. If your site has 500+ pages and has been live for a few years, the first step is to do some digital housecleaning , taking care of broken links, pages that no longer draw traffic, and outdated CTAs.

Keywords 344
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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

However, you won’t be able to engage site visitors, accept donations, and effectively disseminate information to supporters if your website isn’t well-built or established. Prospective supporters may be searching cause-related keywords, which can help them find your website if you promote it the right way!

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How to Keep Your SEO When Relaunching Your Website

Webbiquity

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. It provides an opportunity to rethink and revise the graphic design, content, visitor experience, and technical structure of the site.

SEO 245
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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. To help you determine whether a marketing agency’s capabilities are a good match for your company, we’ve compiled a list of 7 factors you need to consider.