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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

Properly reviewing your marketing agency’s capabilities is no easy task. That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

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Book Review: Smart Brevity

Webbiquity

I rarely write book reviews anymore. It’s worth a review. The book’s authors developed—over their years of experience—a formula not only for writing successful newsletters (plus local editions like Axios Twin Cities ) but one that could be applied to any type of communication. And I’ll bet you rarely read them.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

In The Brand Benefits Playbook , Weiss and MacInnis help readers understand, and transition to, a benefits-based model. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. Don’t know how to leave an iTunes review? Allen Weiss and Debbie J. Whan Park, Deborah J.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. In market and customer research, this phenomenon canin numerous ways, from selective literature reviews to biased data interpretation.

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7 Secrets of Effective Management for Remote Employees and Teams

Processes tested by other companies, alongside extensive research, have revealed several “secrets” that many organizations overlook when developing their virtual team management approaches. Putting these processes into practice can help provide clarity when teams collaborate in real-time.

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Image credit: Blake Wisz on Unsplash.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. That’s a huge part of why Google developed GA4. 117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. MixPanel Capterra rating: 4.5 (117