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Skill Up on AI with Trailhead

Salesforce Marketing Cloud

Whether you’re baffled by AI or becoming increasingly knowledgeable each day, one thing is for sure: AI is the future of work, and Trailhead, Salesforce’s online learning platform, is here to help you skill up. Nearly all (97%) global workers believe businesses should prioritize AI skills in their employee development strategy.”

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What Makes Banking Application Testing Essential?

Valasys

The testing process for a banking application includes a wide range of different forms of testing, including functional, regression, integration, load, security, and usability testing. Testing Process In Banking Functional Tests Functional testing ensures that the developed software can perform its designed functions.

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Why Should You Prefer to Introduce Automated API Testing?

Valasys

Developments teams can no longer ignore automated API testing because of its growing importance and how central it has become in apps. The automated API testing assists in ensuring good quality, detects defects early enough, and promotes quicker development. Errors caught earlier save valuable time for development teams.

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How Technology Places CMOs at Risk of Losing Their Strategic Role

Vision Edge Marketing

What’s troubling to me is the sense that the role of Marketing is regressing. We wanted to help shape the future. And while helpful on a day-to-day basis, over dependence may result in critical tasks being overlooked. Over the past few months, I’ve had conversations with colleagues I’ve known for decades. It was a tactical role.

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Preparing for marketing mix modeling: What you need to know

Martech

An analysis technique that helps marketers measure the impact of their marketing and advertising campaigns. A marketing mix model is a large regression model. A regression model is trying to understand the relationship between variables. We will also need our business development resource to bring the sales data.

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6 ways to use generative AI for your marketing

Martech

If it is useful, helpful, original and satisfies aspects of E-E-A-T , it might do well in Search. Generative AI can assist in extracting insights using techniques like sentiment analysis, trend identification and regression analysis. If you struggle to articulate your message, generative AI can help rewrite it in a professional tone.

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7 Steps to Acquiring and Keep Right Fit Customers | What’s Your Edge?

Vision Edge Marketing

Use these 7 steps to help. It guides content development, website navigation, customer conversations, and more. Develop your acquisition plan. If you haven’t mapped your customers’ journey and developed associated personas, take this step. How to Find, Acquire and Retain Customers that Fit. Clarify what makes a right fit.