Marketing Interactions

JUNE 27, 2021

Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. Here’s the kicker for me > Despite the above challenges reported, two-thirds of marketers say they’re using buyer personas to inform their marketing strategies and content development.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles ABM 111

Marketing Interactions

JANUARY 19, 2020

But even beyond the number of personas to create, it’s deciding on which buyer personas make the most sense to invest the time, effort, and resource to develop. Which B2B buyer personas, when engaged, will help marketers drive contribution to revenues? Then look in your database to see who’s in your existing prospect pool.

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121

Marketing Interactions

AUGUST 15, 2022

ETAs are a proprietary model developed by Gartner that assesses the psychographics that drive how and when organizations make technology decisions. Together, the combo can help you combat the lack of consensus, the stallers, and the regret that looms large— at 56% of buying organizations —per Gartner’s research.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

Marketing Interactions

SEPTEMBER 30, 2018

It’s beyond time for B2B marketers to buckle down and do the work needed to become and stay relevant with their prospects and customers. From a marketing perspective, context is the set of facts, meaning or circumstances that define a prospect or customer’s intentions or needs in relation to an interaction or experience.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

SEPTEMBER 20, 2018

In this blog, I’ll cover best practices for B2B marketers to make the shift from funnels to lifecycles to increase ROI and help your customers stick with you for the long run. Develop a Clear Customer Engagement Strategy. How can you help them get more value? Opportunities for churn arise throughout the customer experience.

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87

Marketing Interactions

MARCH 7, 2022

This means there’s a higher probability that they still need to solve the problem—and it’s worth taking another shot to help them do so. Aren’t convinced you’ve sufficiently demonstrated how you’d help them mitigate risk. Questions like these can help buyers overcome doubts: What could have caused you not to buy X solution?

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

JUNE 23, 2017

Successful content marketing requires more than just a commitment to creating content—it requires a developed, planned strategy. 4 Steps to Developing a Buyer Persona. Scheduling interviews (whether internal or external) is the most difficult part of the buyer persona development process. Step 1: Internal Interviews.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing & Strategy 74