The Customer

OCTOBER 22, 2021

The concerns of CEOs over cyber-security and data privacy have accelerated due to the new ‘digital normal’ created by the pandemic. While not all cyber or privacy breaches lead to sanctions, they have the potential to impact a business model, revenue, and ultimately the viability of a company. The moral of the story?

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

Biznology

NOVEMBER 22, 2019

While the companies running social media platforms invest heavily in protecting their user data and privacy, the same can’t be said for the companies that stand behind third-party social media apps. Today, we are going to help you learn how to protect your internet privacy on social media apps and understand why it is crucial.

Privacy 156

Privacy Social Media Media Lock-In 156

Customer Experience Matrix

MAY 1, 2018

Readers of this blog and the CDP Institute newsletter know that I’ve been fussing for years about privacy-related issues with Facebook , Google , and others. It’s partly because people can now get the information without my help and partly because there’s so much news that covering it would consume too much precious reader attention.

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159

Litmus

JUNE 8, 2021

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. How will it work? Is the open rate dead?

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. All is not lost and there are ways to help you navigate these new changes. 4 ways marketers can navigate and succeed in the storm of iOS privacy changes. Get MarTech! In your inbox. See terms.

Privacy 104

Privacy Advertisements Advertising Tips 104

Convert

DECEMBER 17, 2020

App Privacy Requirements Added to the iOS App Store & Mac App Store. The update — which was pushed out last week — populates the app stores with all-new privacy labels that make that information transparent and easy to digest for users. Tip: The concept of “privacy label” isn’t new.

Privacy 105

Privacy Privacy Policies Google Ad brokers 105

Webbiquity

MAY 16, 2023

UGA, GA4, and Privacy But first, a quick note about privacy. Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. That’s a huge part of why Google developed GA4. All of the alternatives below have stronger privacy protections built in.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

ClearVoice

AUGUST 14, 2023

Is content marketing a worthwhile investment for data privacy and compliance solutions companies? That makes an investment into content marketing a worthy one for data privacy and compliance companies looking to expand. The data privacy and compliance industry is constantly evolving due to emerging technologies and new regulations.

Marketing Management 52

Marketing Management Privacy Promotion Paid Search Agency 52

QuanticMind

JUNE 13, 2023

With regulatory bodies, browser developers, and operating system owners continuing to focus on user data collection and sharing, the deprecation of third-party cookies—and other matters related to privacy—is inevitable. What you'll learn: Basis Technologies' perspective on the privacy-friendly future of digital advertising.

Privacy 52

Privacy Allocation Advertisements Advertising 52

Martech

APRIL 16, 2024

Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. If you’re using a different analytics tool, consult your provider for help.

Analytics 109

Analytics Marketing Analytics Tools Work Management Planning 109

Choozle

JUNE 13, 2022

From industry giants like Google and Apple adapting new policies and technologies for consumer privacy, as well as comprehensive US state privacy laws and a push for national legislation, data privacy is here to stay. For more information, you can review the California Attorney General’s official webpage. State laws.

Privacy 75

Privacy Privacy Policies Opt-out Advertising Agencies 75

Navigate the Channel

JULY 21, 2022

Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates. What Is Apple Mail Privacy Protection? More Changes Ahead.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Biznology

APRIL 9, 2019

In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. Don’t misunderstand, I’m not opposed to government regulating customer privacy, election integrity, or use of customer data. I suspect the same is true for you too.

Privacy 91

Privacy Paid Search Agency Marketing Proposals Facebook 91

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. We should look beyond traditional applications for AI in advertising to tools that help us identify influencers, optimize creative, and measure sentiment.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Customer Experience Matrix

DECEMBER 13, 2020

Feel free to play along at home and let me know what stories you see developing. That will become more important as privacy regulations become more effective at shutting off the flow of third-party personal data. There are many clear applications in logistics and some promising proposals related to privacy.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Porch Group Media

NOVEMBER 8, 2022

This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. Maybe it’s now time to think about ways to develop that. I think some of these privacy issues have really helped spur this along as well. Luci: What do you do to prepare?

Privacy 52

Privacy First-Mover Advantage Planning Paid Search Agency 52

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

Privacy Protection 87

Privacy Protection Privacy Open Rate Deliverability 87

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. The movement toward consumer privacy protections is accelerating, and that’s a good thing. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Martech

DECEMBER 14, 2023

Google views this as a crucial step in its Privacy Sandbox initiative, aiming to phase out third-party cookies for everyone by the second half of 2024. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.”

Features 122

Features Google Privacy Eye-Tracking 122

Oktopost

AUGUST 19, 2021

Julia Shullman, General Counsel & Chief Privacy Officer at TripleLift takes the hot seat today. Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Privacy 62

Privacy B2B Thought Leadership Transparency Thought Leadership 62

ClickZ

OCTOBER 23, 2019

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. This is a mistake.

Privacy Protection 75

Privacy Protection Privacy Enterprise Management Work Management 75

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns.

Cost per Acquisition 115

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 115

Martech

MARCH 15, 2024

The cross-functional imperative Organizations can’t afford the costs of misalignment in either strategy or execution when it comes to both protecting privacy and optimizing their customer interactions. Privacy laws and regulations. The number of teams your organization requires depends on the size and complexity of your business.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Privacy 102

6sense

NOVEMBER 11, 2021

Data collection, privacy, and security is serious business and has become a top concern for both ABM platform vendors and buyers. Alongside this trend is a cloud of confusion and fear surrounding the privacy and security of the data being collected and used. What types of privacy practices should I look for in a vendor?

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

Zoominfo

OCTOBER 10, 2023

Privacy regulations, compliance requirements, and data retention policies vary widely from one country to another. ZoomInfo’s platform is fantastic — it’s the best tool for sales/cold business development. At ZoomInfo, we’re proud to adhere to best-in-class privacy and compliance practices.

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Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. To help your business prepare for the CCPA and avoid unnecessary lawsuits, we have compiled a list of the biggest myths that have been circulating the new law.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. To help your business prepare for the CCPA and avoid unnecessary lawsuits, we have compiled a list of the biggest myths that have been circulating the new law.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact. Get insights ?.

Privacy Protection 65

Privacy Protection Privacy Marketing AI Tips 65

Martech Advisor

FEBRUARY 11, 2020

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? This lack of knowledge and choice over their data causes users to undervalue their data and it creates anxiety about privacy, which fuels distrust.

Privacy 90

Privacy Lead Ranking Ethics Work Management 90

Martech Advisor

JANUARY 28, 2020

January 28 is celebrated as Data Privacy Day to raise awareness about the importance of data privacy and security. Here are five practices to help you safeguard customer data and build customer trust and loyalty. Promote a Culture of Data Privacy. Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor.

Privacy 99

Privacy Loyalty Work Management CPO 99

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. 36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Personalization and Privacy. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. How is tracking information used in email marketing?

Privacy 69

Privacy Email Marketing Marketing Automation Services Stats 69

The Customer

APRIL 14, 2020

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. That’s a good thing!

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Convert

APRIL 21, 2021

Similar to the California Consumer Privacy Act of 2018 (CCPA) , the California Privacy Rights Act of 2020 (CPRA), and even Europe’s GDPR, the CDPA is the latest development in what has been a watershed year for privacy legislation in the United States. Let’s go into further detail, shall we?

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Only B2B

JANUARY 2, 2020

To provide consumers more authority over their personal information, the state is taking measures by executing the California Consumer Privacy Act (CCPA) which is set to take effect from January 1, 2020, with enforcement commencing July 1, 2020. It’s just a matter of time before privacy regulations affect your business.

Privacy 62

Privacy Guidelines Class Act-On 62

Zoominfo

FEBRUARY 17, 2023

We believe that publishing and providing annual updates on our goals will help us align and focus our work as a team, hold ourselves accountable, and measure our success. Employee Development As we grew our employee base, we invested more resources to expand the professional development opportunities for our teammates.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Valasys

MARCH 28, 2023

AI can help businesses identify and engage with potential leads by processing and analyzing massive amounts of data. The strategy helps companies reach prospective buyers, which boosts sales and income. Fortunately, there are tools available that can help you automate your lead generation processes. This is where AI comes in.

Marketing AI 52

Marketing AI Lead Generation Privacy Lead Scoring 52