The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Quantify, if possible (“3 mistakes to avoid”, “6 point plan”). But it works because it conveys something concrete vs. vague and general. They read like an internal creative brief or planning document. And it’s producing a sea of sameness.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Vision Edge Marketing

APRIL 26, 2022

Well-designed performance management dashboards serve as a performance measurement vehicle and provide insights into areas where improvements can be made and to direct decisions and future planning. This post identifies 12 pitfalls associated with dashboard development and how to avoid them. Yes, I Want My Growth Idea. Overcrowding.

Work Management 223

Work Management Marketing Report Paid Search Agency Planning 223

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. When shopping for new vendors, look beyond the features and capabilities of a platform to discover how it can help you access all of your relevant data.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. The ability to do it effectively, however, can be the pivotal factor in what makes future goals and planning successful.

Peer-to-peer 89

Peer-to-peer Business Thought Leadership Planning 89

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. Swift Market Entry: Creating a plan that your organization can realistically follow ensures everyone sticks to it.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. Project managers are responsible for planning, executing and closing individual projects within a program.

Budget Programs 101

Budget Programs Work Management Allocation Product 101

Convince & Convert

MARCH 14, 2024

Consultants act as a partner or an advisor to the client — the organization or company and are usually sought after to typically help solve an issue or consult on ways a company or organization can improve. Less Overhead; More Agile – Consultants usually work solo or in small team of experts at a consulting firm.

Paid Search Agency 145

Paid Search Agency Advertising Agencies Consulting Ad Agencies 145

Marketri

APRIL 17, 2024

Rather than waste budget on disconnected, arbitrary, reactive tactics, they want experienced marketing professionals to develop a cohesive, strategy-led marketing plan that aligns with their business goals. How will we know if our marketing is working? And how will you make sure it’s working?”

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Marketri

APRIL 4, 2024

It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses. While this may be true, is her work extraordinary in every area?

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

SmartBug Media

MARCH 13, 2024

In a constantly evolving digital marketplace where customers have more choice and control than ever before, businesses need to create compensation plans that reward and respect their salespeople. The Foundation of Successful Compensation Plans One of the most foundational elements of a strong sales plan is understanding your target audience.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Trade Press Services

APRIL 1, 2024

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. Every business needs clearly defined goals as part of its strategic plan for growth. This can take the form of a company mission, vision , or strategic planning.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Martech

JANUARY 25, 2024

3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. AI After tracking and working with various forms of artificial intelligence over the years, I’ve come to believe it’s time for marketers to take it seriously.

Marketing AI 129

Marketing AI Email Marketing Planning Work Management 129

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. Greater influencer access and identification insights B2B influencer marketing agencies have spent considerable time developing extensive networks of influence partners. What happens when companies outsource B2B influencer marketing?

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. Where AI goes next is unknown, so adaptive leaders must embrace this new way of working with humans and automation rather than fighting or avoiding it. Get MarTech!

Work Management 108

Work Management Planning Marketing Management Deliverability 108

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. It should work hand in hand with other content marketing initiatives. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

APRIL 16, 2024

Some are compatible with Google Analytics and Adobe, while others are designed to work with only one. If you’re using a different analytics tool, consult your provider for help. Dig deeper: How consent management platforms support data privacy compliance Implementation considerations An implementation plan is a must.

Analytics 119

Analytics Marketing Analytics Tools Work Management Planning 119

Scoop.it

APRIL 11, 2024

In addition, 99% of marketers cite webinars as key to their plans. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. Moz develops SEO software tools and regularly hosts webinars to train business owners on web development, SEO, and analytics.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. ” This means developing goals and objectives and a plan for achieving them before figuring out how to put that strategy into action. They help others find solutions.

Email Marketing 85

Email Marketing Effectiveness Work Management Planning 85

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Salesforce Marketing Cloud

DECEMBER 5, 2023

Do your developers have the skills to build AI and generative AI apps? If you answered no to any of those questions, help is available. NASA plans missions and steers rockets. Here too, the use cases you’ve established will be helpful guides. A paralyzed patient, unable to speak, can have their thoughts translated.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. We know this from observation and a few useful stats.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Navigate the Channel

NOVEMBER 17, 2023

These tactics are some that can be the foundation of all of the new tactics that are developed and presented as the years go by. A lot of businesses look for other ways to drag people in but your digital advertising can be a great addition to those plans and help to target the right people at the right time. And the best part?

Tactics 123

Tactics Planning FAQ Marketing & Strategy 123

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Hinge Marketing

FEBRUARY 16, 2023

Also, using pre-developed templates can save a great deal of money, though they may come with performance tradeoffs such as customization, less relevant user experience and brand differentiation. Also the experience and expertise of your website design and development partner can impact the cost.

CMS Development 112

CMS Development Cost Marketing Websites B2B 112

Salesforce Marketing Cloud

JANUARY 3, 2024

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. These are legitimate concerns that happen across enterprises everywhere,” said Chris Mattison , Salesforce Technical Architect and certified Platform Developer.

Design 105

Design Validation Lock-In Class 105

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

ClearVoice

APRIL 3, 2024

Understanding who you’re trying to target will help you determine what type of content to invest in, as well as how effective you’re being with that content. You may have different paths of delivery to intended audiences based on the types of content being developed, the delivery platforms, and the intended customer journey.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Martech

AUGUST 28, 2023

And by people, I mean thinking about the best customer experience, working with various teams and learning from diverse perspectives — technical, analytical and creative. Ask to help communicate the project to their leadership. “Do One of the reasons I fell in love with martech was the people component. IT/engineering. Data management.

Work Management 91

Work Management Peer-to-peer Marketing Management Tips 91

ClearVoice

SEPTEMBER 22, 2023

Due to the social distancing prompted by the deadly virus, intensified reliance on the internet for answers and medical help became a logical outcome and long-term solution. Create content that helps your readers learn more about mental health issues. Not to mention, COVID also played its part.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Salesforce Marketing Cloud

JANUARY 12, 2024

Limited resources don’t have to mean scrapping plans — it’s all about adapting. Big trends like consumers embracing ecommerce and businesses leaning into digital transformation are being accelerated with every new tech development. You might be inspired – either to try something new or to double-down on what’s already working.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Seismic

JANUARY 18, 2024

You’ll learn about several topics that will help set you on the path to maturity, growth, and transformation. We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond. Our “Shift into the New Year” series distills the top sessions into blog posts.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Top Rank Marketing

APRIL 8, 2024

This process is intended to help organizations manage, consolidate, prune, update, and add content to their website in order to provide a better experience for visitors while sending clearer signals to search engines. Conducting a content audit helps ensure your website is conducive to meeting your goals and objectives.

Lead Scoring 103

Lead Scoring Lead Ranking Paid Search Agency Content 103

Launch Marketing

JANUARY 11, 2024

When you get excited to launch your product or company, it can be easy to get weighed down by the amount of planning it takes to put a launch together. Articulating your mission and value-add signals to customers what you will bring to the engagement and what they can expect when working with your organization. But where do you start?

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

Heinz Marketing

DECEMBER 1, 2023

The consulting agency has helped you piece together a revamped holistic go-to-market process. The responsibility of the company is to ensure a new hire “Gets” their job role and function during onboarding, but often new employees are hired at the last minute when everyone is too tied up with their own work to assist in proper onboarding.

Process 88

Process Deliverability Work Management Thought Leadership 88