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How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them. Increasing ROI?

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How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Online Publicity.

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Online Marketing for Small Businesses: Time and Cost-Effective Ideas

Scoop.it

If you run a small business, you have a dizzying array of choices when it comes to online marketing. Modern marketing is about way more than an advertising budget, and there are many ways to increase business exposure with time and expertise, rather than hard cash. This article is intended to help with that.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Most of these allow app developers to send “notifications” to users via the app, which is a “pop-up” on their phone that appears on the status bar (much like how a new text message notification would look).

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Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

KoMarketing Associates

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. However, it is important to consider additional influences, site-specific as well as offline, before drawing conclusions on total online marketing performance.

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Online Marketing Guide for Business Growth

Valasys

Be it the services of any kind or different types of daily lifestyle products, the growth and development of business are very important. This blog post discusses how to use digital marketing to your competitive advantage and to achieve business growth. What is Digital Marketing? Helps in knowing online audience-.