What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
Edwards Deming developed the Deming Cycle. You now know that PDCA was initially developed in the field of manufacturing. In the planning phase, you must identify the problem or opportunity, analyze it, and develop hypotheses. Develop a new or improved design of a product, service, or process. Steps in the PDCA Cycle.
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