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The 10 most fascinating people in B2B marketing in 2019

Biznology

Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. I’ve known Chris Jeffers for years, but 2019 saw his major move.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter.