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Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

The deal makes sense and will help Infusionsoft expand its social media capabilities, which have been limited. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. It will continue to operate independently. This conclusion may strike you as obvious.

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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. The remaining strategies are designed to help those who cannot. This is the most direct approach: if users don’t have enough skills, then teach them. Among B2B vendors, Eloqua is the poster child for this approach. ease of use.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

This made commercial products more financially attractive to potential developers and probably scared off others who couldn’t compete for attention on an open-source shoestring. The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough.

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. Leads enter LoopFuse lead flows when they join the associated recipient list. The system stores one score per lead.

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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Ask yourself the following 9 questions when developing your personas ( we elaborate on them here ): What is their demographic information? What is their job and level of seniority?

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Act-On Buys Marketbright Assets

Customer Experience Matrix

In fact, the risk is so low that Act-On has actually reduced its free trial period from 30 days to 14 days and eschewed the freemium offers used by competitors Genius and LoopFuse. For what it’s worth, Genius and LoopFuse seem satisfied with their freemium results. But that doesn’t mean the conventional wisdom is wrong.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.