WriteSpark

NOVEMBER 6, 2013

Look for the writer''s experience with other clients in your industry or, if helpful, in your customers'' industry. When you have found a promising freelancer, start with an easy project that will help both of you determine whether the match is truly right. Here''s how to winnow that list to the writers who may be a good match.

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

JANUARY 14, 2014

I entered the product name into the search field and the first page of links to come up were all related to developer's notes. Going through the product menu was no help either, because the overview page I found there was so full of photos and fancy formatting and there was no option to get a simple print version.

Paper 120

Paper Content Marketing Case Study Case Studies 120

WriteSpark

JANUARY 14, 2014

I entered the product name into the search field and the first page of links to come up were all related to developer''s notes. Going through the product menu was no help either, because the overview page I found there was so full of photos and fancy formatting and there was no option to get a simple print version.

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

WriteSpark

JULY 6, 2011

Project delays or dissatisfaction with the drafts that have been developed so far. Have you considered how a freelance writer can help resolve some of these issues? Help with certain project activities, such as following up with slow reviewers or those who have made conflicting or confusing commentson the draft.

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

JULY 6, 2011

Project delays or dissatisfaction with the drafts that have been developed so far. Have you considered how a freelance writer can help resolve some of these issues? Help with certain project activities, such as following up with slow reviewers or those who have made conflicting or confusing commentson the draft.

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

DECEMBER 7, 2010

One thing that makes me the most proud about my business as a freelance technology writer is the long-term relationships or LTRs I have developed with many clients. Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

One thing that makes me the most proud about my business as a freelance technology writer is the long-term relationships or LTRs I have developed with many clients. Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

SEPTEMBER 7, 2011

The following tips and techniques can help your copywriters develop marketing copy that captures a prospect's attention and may help you avoid potential legal concerns: Use strong adjectives, but not superlatives. It can be done, but it means being careful about the copywriting in your promotional content.

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

The following tips and techniques can help your copywriters develop marketing copy that captures a prospect's attention and may help you avoid potential legal concerns: Use strong adjectives, but not superlatives. It can be done, but it means being careful about the copywriting in your promotional content.

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

APRIL 6, 2011

Consider these ideas for developing and using a technical case study that's not quite ready to be told: Ask for a testimonial statement, not a full case study. An experienced case study writer can help you make the best use of whatever customer story is ready to tell, now or later. Have you encountered this situation?

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

Consider these ideas for developing and using a technical case study that's not quite ready to be told: Ask for a testimonial statement, not a full case study. An experienced case study writer can help you make the best use of whatever customer story is ready to tell, now or later. Have you encountered this situation?

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

NOVEMBER 2, 2011

But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. A technical e-book writer with information design skills can help you create engaging e-book content. Plan for longevity. Outline with storyboards.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. A technical e-book writer with information design skills can help you create engaging e-book content. Plan for longevity. Outline with storyboards.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

MARCH 17, 2009

Decision tools such as selection trees, product-comparison checklists, and payback worksheets in the white paper can help readers identify the key factors for choosing a particular product or vendor. Does our white paper writer have the content strategy and copywriting skills necessary to develop effective elements such as decision tools?

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

JANUARY 4, 2011

Especially if you have developed a good working relationship with a copywriter over multiple projects, consider asking him or her to take on appropriate project management tasks. In-house and agency writers are already fully booked on other, equally important projects. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Especially if you have developed a good working relationship with a copywriter over multiple projects, consider asking him or her to take on appropriate project management tasks. In-house and agency writers are already fully booked on other, equally important projects. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

FEBRUARY 2, 2010

E-books are perceived positively by prospects as easier to read, with more visuals and multimedia elements that help a reader's understanding of the content. . As a highly visible marketing piece, an e-book may draw more review scrutiny compared with other marcom documents, which may slow its development.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

APRIL 7, 2009

The following questions will help you to identify the best the candidates and your case study writer to obtain a good story. These guidelines will help you develop a good follow-through process. Giving salespeople a useful story will encourage them to help you with future customer stories. Story appeal. About the Author.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

WriteSpark

AUGUST 19, 2008

These factors will help you determine whether your projects need a true technical writer or, more likely, a technical copy writer. User manuals, online help files, release notes; sometimes very technical articles and white papers. Documentation or product development groups. Help, fix my draft!" Organizational Fit.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

APRIL 11, 2018

Start with these ideas: Identify all of the potential content elements you may want to develop from a single interview with a subject expert or customer. A good writer can help you recognize the right opportunities when they come up, and alert you in those cases when a story won't be helpful for your marketing goals.

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

APRIL 11, 2018

Start with these ideas: Identify all of the potential content elements you may want to develop from a single interview with a subject expert or customer. A good writer can help you recognize those opportunities when they come up, and alert you in those cases when a story won't be helpful for your marketing goals.

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

AUGUST 13, 2013

Alternatively, social media updates and other short content pieces can be handled by a junior writer who adapts the long-form content developed by a more experienced copywriter. The factors below will help you evaluate the skills and experience of job candidates and freelance writers. What should you expect of a long-form copywriter?

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

AUGUST 13, 2013

Alternatively, social media updates and other short content pieces can be handled by a junior writer who adapts the long-form content developed by a more experienced copywriter. The factors below will help you evaluate the skills and experience of job candidates and freelance writers. What should you expect of a long-form copywriter?

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

OCTOBER 8, 2013

Start with these ideas: Identify all of the potential content elements you may want to develop from a single interview with a subject expert or customer. A good writer can help you recognize those opportunities when they come up, and alert you in those cases when a story won''t be helpful for your marketing goals.

Case Studies 120

Case Studies Case Study Paper Content 120

WriteSpark

SEPTEMBER 10, 2013

A good copywriter will help the reader gain the right understanding of the data. Taking a few minutes for this step helps to avoid introducing errors such as typos, misinterpretations, inadequate context, and failure to comply with laws about comparisons and promotional claims. Source and fact checking. And if you haven''t.

Copywriting 120

Copywriting Statistics Paper Comparison 120

WriteSpark

FEBRUARY 16, 2010

But some marcom projects don’t need the full agency treatment, with the associated higher costs, longer development and review times, and involvement of extra people. Instead, these sales collateral and other marketing materials can be developed faster, and with less effort and cost on your part, by using freelance writers and designers.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Copywriting 120