| | | PWB Marketing Blog | |  Develop + Help | 11 articles |
| Page 1 of 1 | Previous | Next | PWB MARKETING BLOG SEPTEMBER 23, 2011  Secret to a Killer B2B Social Media Program Second, develop a content marketing strategy. The top of the funnel should be content that is educational and helps your prospect with a problem they’re facing. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The truth is, people don’t care about your company, they care about themselves. | PWB MARKETING BLOG AUGUST 5, 2011  Top Trends In Digital Marketing [Graphs] Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. Online videos can also help with SEO efforts. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Don’t “do” social media because everyone’s talking about it. Social. | | | | | |
| PWB MARKETING BLOG NOVEMBER 28, 2011 5 Tips to Manage Your Social Media Efforts So here are some quick tips to align your social media strategies with your business goals to help you deliver your message to customers through social networks. This also helps to keep your finger on the pulse of what is happening within your business and your industry. Developing this “delivery calendar” helps to avoid rushing to find inspiration and allows you to get into the social media mindset. So while linking your social networks may help an audience find you, messaging on Facebook, LinkedIn or Twitter should deliver a slightly different flavor. | PWB MARKETING BLOG OCTOBER 5, 2011  Six Surprising B2B Content Marketing Ideas Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development. | PWB MARKETING BLOG AUGUST 26, 2011 Key to Creating B2B Social Content That Engage Audiences And, most critically, how will this ultimately help you achieve branding and demand generation goals that fuel business? So, don’t go any further with social media until you develop a content strategy. Develop your content strategy first, and then identify how you will implement your strategy through social media and other communication channels. Content marketing will help you generate demand. Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. | PWB MARKETING BLOG DECEMBER 21, 2011 4 Quick Tips to Help Employees Deliver Your Social Media Message Allowing your employees to be a voice for your company encourages innovation, improvement of the employee’s personal growth, business growth and it may even help employees generate new ideas or leads for your business. Avoid blatant self-promotion and instead develop employee guidelines for social media engagement. It might be helpful too, to create a list of topics, trends and links to help your employees spread the word. This will help encourage the push to your social media outlets. You provide them with the tips, tricks and tools to spread the word. | | | | | | | |
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PWB MARKETING BLOG | FRIDAY, APRIL 8, 2011 Why Discipline is Critical for Successful Demand Generation
Sometimes they’re just standing too close to see it (which is where PWB’s outside perspective can help a lot). had the privilege of working in an organization with a very well developed and disciplined demand generation process. It also made it possible for a bunch of smart people to see the whole process, and help me improve it. At a recent PWB staff meeting, we sidetracked, as we often do, into a discussion of what makes for a successful demand generation program. Disciplined Point of View. The Discipline to Work Together. The Discipline to Test. MORE >> -
PWB MARKETING BLOG | WEDNESDAY, JULY 25, 2012  Analytic Data: Dive In for a Look at Your Website Messaging
made several suggestions in areas for improvement throughout the development that might have been heard though, if I knew there was a team. My point wasn’t to stop any further development on the site, but to look at the website as someone who is searching might – Objectively. Of course ultimately, in this case, the effectiveness would be gauged in people turning up on Sunday morning, but in analyzing the site, the tools help us to understand areas for improvement. Knowing more about the depth of the water might be helpful before diving. The MORE >> -
PWB MARKETING BLOG | WEDNESDAY, JULY 25, 2012  Analytic Data: Dive In for a Look at Your Website Messaging
made several suggestions in areas for improvement throughout the development that might have been heard though, if I knew there was a team. My point wasn’t to stop any further development on the site, but to look at the website as someone who is searching might – Objectively. Of course ultimately, in this case, the effectiveness would be gauged in people turning up on Sunday morning, but in analyzing the site, the tools help us to understand areas for improvement. Knowing more about the depth of the water might be helpful before diving. The MORE >> -
PWB MARKETING BLOG | MONDAY, DECEMBER 12, 2011 Is Using Klout Right for You and Your Business?
needed to remind myself that the primary reason I initially tried it was to understand Klout’s power and how it may help my clients – And it is a powerful tool that can help you better understand how you motivate YOUR clients. They depend on data to develop strategies and commit resources for the biggest return on their investment. Last week I took some of my own advice when an online social media tool just didn’t seem to be working for me. stopped using it. OK, more specifically, I opted out of using Klout. and what the influence of your network is. MORE >> -
PWB MARKETING BLOG | MONDAY, NOVEMBER 28, 2011 5 Tips to Manage Your Social Media Streams
So here are some quick tips to align your social media strategies with your business goals to help you deliver your message to customers through social networks. This also helps to keep your finger on the pulse of what is happening within your business and your industry. Developing this “delivery calendar” helps to avoid rushing to find inspiration and allows you to get into the social media mindset. So while linking your social networks may help an audience find you, messaging on Facebook, LinkedIn or Twitter should deliver a slightly different flavor. MORE >>
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