Lattice

NOVEMBER 10, 2015

This calls for not only technical and data analysis skills, but also business communications to help all parts of the enterprise participate in and benefit from a predictive marketing strategy. Organizations need highly skilled professionals, versed in everything from data science to content development, to make their analytics efforts work.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

NOVEMBER 18, 2015

The Lattice Data Cloud help flesh out the data by adding insights from a variety of third party sources that cover financial, social, firmographic, web, technology and news updates. Predictive can help ensure you are adding the best new contacts to your database with the power of intent data. How Predictive Marketing Works.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Ranking 100

Lattice

AUGUST 9, 2016

Because true account-focused programs are bigger than just marketing, they are integrated efforts between marketing, sales, and sales development teams. With the application of machine learning, this data helps generate an account score and insights into why a company is a good fit or not. The final step is ‘How.’

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

NOVEMBER 13, 2015

How Predictive Marketing Can Help You Acquire New Customers. Predictive marketing can help you identify high potential targets within your existing marketing database. Lattice helps fill this gap with insights from the Lattice Data Cloud. But marketing and sales may not be aligned on the same path to get to that end.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Lattice

OCTOBER 9, 2015

We believe that video helps bring our story to life. From this, we’ve learned that when a prospect watches customer testimonials and explainer videos, it is a great buying signal for our sales development team to follow up on. Most importantly, our videos have helped influence approximately 20% of our pipeline this year!

Top of Funnel 100

Top of Funnel Video Marketing Lead Ranking Lead Scoring 100

Lattice

DECEMBER 9, 2015

Turning the data into a story paints a picture, and helps people understand they need to resolve difference between these two calculations, as the first means the catastrophe is a definite possibility. We need to develop stories and imagery around the insights we’re providing, so that the results cause action in our clients.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100