KoMarketing Associates

DECEMBER 29, 2021

Acquia recently published its “Customer Experience Trends Report,” and statistics showed that 49% of marketers have developed more content for customer engagement to adapt to new customer behaviors. This has also helped them deliver a consistent, personalized customer experience.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

KoMarketing Associates

SEPTEMBER 9, 2021

Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic. About 48% are using it to develop creative content. Social media has become an intricate part of marketers’ overall strategies. Most of them (55%) are utilizing it to understand their target audience.

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

JUNE 25, 2020

Per Google’s help references , the search performance report “shows important metrics about how your site performs in Google Search results: how often it comes up; average position in search results; click through rate; and any special features (such as rich results) associated with your results.” Keyword Theme Visibility.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

APRIL 10, 2020

For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. To help address this we’re looking at how we can update brand mentions in third party platforms. Times are difficult for digital marketing teams right now.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

DECEMBER 22, 2016

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Analysis Phase. on your blog.

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

DECEMBER 1, 2020

Despite these obstacles, lead generation remains a top focus for marketers who are looking on developing relationships with new customers, according to previous research. In terms of digital tactics that are helping marketers build better relationships for lead conversion, social media (55%) is at the top of the list.

Lead Generation 207

Lead Generation Marketing Report Generation Leads 207

KoMarketing Associates

JANUARY 3, 2020

Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

KoMarketing Associates

JANUARY 9, 2018

To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. Departments that are most aligned with SEO include but are not limited to: IT / Web Development. For those in web development, we stick to things like: URLs. Product Marketing. Page Removal.

Guidelines 201

Guidelines Organization SEO B2B 201

KoMarketing Associates

AUGUST 6, 2019

While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them. For online marketers, buyer personas can provide direction in the channel-specific campaign development. Content Marketing Strategy and Development.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. In 2019, only 39% said they used it to nurture audiences.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MAY 3, 2019

Email Marketing and Its Role in Content Development. Ascend2 conducted the “Email-Driven Content Marketing Survey” and found that most marketers (35 percent) are already acting on developing an email-driven content marketing strategy. This suggests that email is helping marketers utilize content as a part of their overall plans.

Email Marketing 168

Email Marketing Planning Marketing & Strategy Act-On 168

KoMarketing Associates

JUNE 7, 2018

Below are some questions and resources to help B2B marketers approach content marketing differently: How and Why It’s Important to Broaden Your Horizons. Use these tools to help you understand how (and what) users are searching in your space and develop insights on how you can provide better answers for them. Ubersuggest.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

AUGUST 30, 2018

Knowing this, marketers need to be able to develop blog content that addresses the interests of their audience while being backed by effective SEO strategy. In short, they need to develop more targeted and data-driven blog topics. In any event a deeper look into the particular keyword landscape is warranted.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

APRIL 1, 2020

Customer case studies should be featured prominently on the B2B vendor home page as well as solutions and product pages as they validate vendor expertise and help build trust in an organizations’ capabilities. In turn, the B2B organization helps establish trust while also addressing SEO keyword opportunities through content development.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MAY 30, 2018

Generally speaking, these lists help organize specific target audiences in order to better focus tactics and digital marketing objectives. For a channel partner program, Twitter lists help in maintaining visibility and awareness online, with a goal of generating more visibility to important product updates and strategic communications.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

FEBRUARY 6, 2018

In addition to keyword research, here are six critical areas of focus content marketing professionals need to consider when aligning SEO, content development, and applicable B2B target audiences. What Is Content Marketing Development? Keyword research is only the start for content marketers tasked with supporting SEO. SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. WordPress is one of the most used site-developing solutions out there, with an estimated 64 million websites currently running on the platform.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

DECEMBER 11, 2017

Although marketers are heavily invested in the development of content personalization, new research suggests that they are still struggling with factors, such as data quality. According to the “2017 Trends in Personalization” report from Evergage, 96 percent of marketers agree that personalization can help advance customer relationships.

Personalization 182

Personalization Planning Content Marketing & Strategy 182

KoMarketing Associates

SEPTEMBER 16, 2020

This open-mindedness, driven by a keen need to maximize the results of reduced budgets , may help you motivate team members who had been resistant to ABM before. It may also help you find a positive path forward at a time when there is so much uncertainty. Start Small and Design for Scale. Embrace Personalization.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

JUNE 5, 2018

Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. There are numerous articles that discuss the benefits of developing long-form content for an SEO content marketing strategy.

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

KoMarketing Associates

JUNE 25, 2019

However, Reddit users aren’t against brands being on the platform, they just want brands to not attempt to conceal themselves or pretend to fit in instead of being upfront and transparent about what they’re offering and how they can help their fellow Reddit users. Guidebook to help customers make a decision.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

NOVEMBER 8, 2016

It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions. Other Helpful Reports. which help you identify common SEO problems. How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

JANUARY 24, 2018

The “2nd Annual Personalization Development Study” from Monetate found that 47 percent of marketers consider data quality to be a top three challenge in terms of personalization development. More marketers are focusing on content personalization, but they are facing some bumps in the road in terms of delivering to customers.

Personalization 168

Personalization Custom Publishing Paid Search Agency Marketing 168

KoMarketing Associates

SEPTEMBER 5, 2017

Here are seven steps we’ve found in essential for establishing a path to success when developing B2B social media marketing strategies. Brand development – what about awareness building, thought leadership, or relationship building? Define Program Objectives. The first step is to define objectives.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

NOVEMBER 7, 2019

Our survey defines the ‘adolescent’ stage as one where the organization is seeing early success, has possibly developed a business case for content marketing, and is becoming more sophisticated with measurement and scaling. ” What changes have you seen these marketers make to develop improvements?

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. How to Find Google Analytics Help & Support.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

DECEMBER 22, 2016

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Analysis Phase. on your blog.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

JULY 12, 2018

Because many B2B organizations are buying SaaS product licenses for several employees at once, online demos are a more hands-on approach that can help marketers and the sales team demonstrate the product’s value. That being said, it makes sense to continue to develop content and training for existing customers to keep their interest.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

MARCH 20, 2019

MIT Sloan Management and Google recently teamed up to conduct the “Improving Strategic Execution with Machine Learning” report and found that 82 percent of marketers with incentives to use marketing automation have functional KPIs that help them develop an integrated view of their target customers.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

KoMarketing Associates

MARCH 13, 2018

Here are 35 ideas to kickstart your link building efforts, ranging from the quick hits to tactics requiring a greater level of preparation and strategic planning and development. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 12, 2020

That being said, what really sets structured snippets apart is the help it provides users in quickly understanding your catalog of products or services before they click on an ad. As a B2B marketer, it’s crucial to develop methods that help you stand out from the crowd, as well as to weed out any B2C traffic.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. 7 Essential Steps In Developing a B2B Social Media Strategy. KoMarketing’s Top 10 Posts of 2017. Baidu PPC Versus Google AdWords: 8 Key Differences.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

APRIL 30, 2019

B2B buyer personas are fictional representations of your target audience members, which help to better align campaigns all along the buying journey. If your organization is producing great material but not seeing an uptick in customer loyalty or a boost in sales, you could benefit from B2B buyer persona development. Increasing ROI?

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

MAY 4, 2017

This insight supports the notion that B2B marketers need to continually re-evaluate the B2B buyer journey, in an effort to understand the impact digital marketing tactics have in sales and business development. How effectively are we tying keyword efforts to content development associated with B2B Buyer intent?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

JULY 24, 2019

MarTech continues to grow in prominence, but new research indicates that marketers have still been slow to reap the benefits, and MarTech utilization strategies are failing to help them achieve primary objectives.

Customer Surveys 120

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 120

KoMarketing Associates

APRIL 5, 2018

For a deeper look at the data, we spoke to Grayson Kemper, Senior Content Developer at Clutch. Paid search provides help in this arena, which I believe more firms will recognize and act on over time.”. Grayson Kemper is a Senior Content Developer at Clutch, a B2B research and reviews firm based in Washington, DC. Why or why not?

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177